About the Role
This role involves managing digital advertising campaigns across multiple platforms, analyzing performance data, and optimizing strategies to meet client objectives. The ideal candidate will have experience in paid media, strong analytical skills, and the ability to work independently in a fast-paced environment.
Responsibilities
- Plan and execute paid media campaigns across digital channels
- Monitor campaign performance and adjust strategies for maximum ROI
- Manage budgets and allocate spend efficiently across platforms
- Collaborate with marketing teams to align media plans with business goals
- Analyze data to generate insights and performance reports
- Optimize targeting, creatives, and bidding strategies
- Stay current with digital advertising trends and platform updates
- Troubleshoot underperforming campaigns and implement improvements
- Work with external partners and platforms as needed
- Ensure brand compliance and messaging consistency in ads
- Coordinate with creative teams to develop effective ad content
- Use analytics tools to track KPIs and measure success
- Maintain accurate records of campaign activities and results
- Communicate performance updates to stakeholders
- Support onboarding of new clients and campaigns
- Identify new opportunities for audience expansion
- Implement A/B testing to refine campaign effectiveness
- Manage timelines and deliverables for media plans
- Ensure compliance with advertising policies and regulations
- Provide input on media strategy development
Compensation
Competitive salary based on experience, paid in local currency
Work Arrangement
Remote, with flexibility for Latin American time zones
Team
Part of a distributed marketing team serving international clients
Technology Stack
Google Ads, Meta Business Suite, Google Analytics, Looker Studio, Microsoft Excel, Google Sheets, CRM platforms, programmatic ad exchanges
Growth Opportunities
Access to professional development resources, performance-based advancement, and leadership pathways within the media team
Not applicable
