Superior Fence & Rail is hiring a Digital Marketing Specialist to lead initiatives that drive brand visibility and engagement across multiple platforms. You will manage everything from content strategy and keyword optimization to campaign analysis and performance reporting in a fully remote capacity.
What You'll Do
- Plan, launch, and optimize digital campaigns across Meta, Google, and LinkedIn Ads.
- Collaborate with the marketing team to develop and implement messaging aligned with business and campaign goals.
- Work with writers and designers to ensure copy, visuals, and strategy align with performance goals.
- Use ChatGPT and similar tools to brainstorm ideas, generate variations, and streamline execution.
- Manage email and SMS marketing campaigns through Klaviyo or Mailchimp, optimizing for engagement and conversions.
- Support SEO strategies by driving high-intent traffic and improving search visibility.
- Monitor performance, analyze key metrics, and deliver actionable insights.
- Coordinate with design, content, and project management teams to ensure cohesive marketing efforts.
What We're Looking For
- 2–5 years of experience in digital marketing, ideally with campaign ownership.
- Proficiency in Adobe Premiere and Photoshop.
- Hands-on experience with Meta, Google, and LinkedIn Ads.
- Experience with email and SMS marketing tools (Klaviyo or Mailchimp).
- Strong understanding of digital marketing principles, targeting strategies, and campaign structure.
- Familiarity with ChatGPT or similar AI tools to boost efficiency and creativity.
- Excellent English communication and writing skills (short-form copywriting a plus).
- Organized, proactive, and comfortable managing multiple projects in a fast-paced, remote environment.
Nice to Have
- Creative problem-solving and testing mindset.
- Experience with other video editing or design tools.
- Working knowledge of SEO and content optimization strategies.
- Basic HTML/CSS for customizing email templates.
- Experience using Google Analytics or similar tools for performance tracking.
Technical Stack
- ChatGPT, Google Analytics, SEMrush
- Klaviyo, Mailchimp
- Adobe Creative Suite, Adobe Premiere, Adobe Photoshop
Team & Environment
You will coordinate with design, content, and project management teams.
Benefits & Compensation
- Fully remote – work from anywhere.
- Supportive, innovative team culture.
- High-impact campaigns with measurable outcomes.
- Room to grow as we continue to scale.
- Compensation: 1500 USD / Month.
Work Mode
This role is fully remote. You can work from anywhere.
Superior Fence & Rail is an equal opportunity employer.
