Ziff Davis Shopping is hiring a Digital Marketing Specialist focused on demand generation to build and optimize campaigns that drive growth. You'll be hands-on creating email campaigns, landing pages, and digital content aimed at attracting and converting new franchisees and clients.
What You'll Do
- Design, build, and optimize email marketing campaigns that engage and convert.
- Develop landing pages and web content that resonate with prospects and drive leads.
- Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
- Partner with internal specialists in SEO, paid media, and design to create integrated campaigns.
- Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.
- Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.
- Report on campaign performance with clear recommendations for improvement.
What We're Looking For
- 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
- Demonstrated ability to own projects from start to finish—strategy, execution, testing, optimization.
- Strong skills in marketing automation tools like HubSpot or Mailchimp.
- Experience with website CMS tools like WordPress or Webflow.
- Familiarity with analytics and reporting tools such as Google Analytics or HubSpot.
- Exceptional writing and editing skills—persuasive, clear, and engaging.
- Competitive, proactive, and wired to show measurable results.
Nice to Have
- Experience marketing in a franchise or B2B services environment.
Technical Stack
- HubSpot
- Mailchimp
- WordPress
- Webflow
- Google Analytics
Team & Environment
You'll be part of a full-stack in-house marketing team that includes experts in SEO, paid media, design, and analytics. The company culture is collaborative and entrepreneurial, with marketing central to growth, and emphasizes the ability to pivot quickly, test new ideas, and accelerate learning.
Benefits & Compensation
- Competitive pay
- Health/dental/vision insurance
- 401(k) with match
- Generous PTO and holidays
- Paid parental leave
- Ongoing professional development
Work Mode
This is a 100% remote position, with a preference for candidates located in the Chicago area.
Ziff Davis Shopping is an equal opportunity employer.
