Better Me is seeking a Digital Marketing Specialist to support and amplify our online presence. This role is crucial for executing multi-channel marketing strategies aimed at increasing traffic, brand engagement, and student enrollment for our education-centered organization.
What You'll Do
- Create high-quality digital content such as banners, social media posts, website visuals, and other promotional materials.
- Utilize design tools to align all content with our brand style and layout.
- Plan, execute, and optimize paid and organic campaigns on platforms including Facebook, Instagram, and Google.
- Support bilingual outreach and community platforms such as Xiaohongshu (RED), PeachJar, and Yelp / Google / Facebook SEO.
- Optimize our website and landing pages for search engine visibility.
- Monitor key performance metrics like CTR and conversion rates.
- Coordinate digital promotion for in-person events across Better Me locations.
- Partner with Site Expansion, Academic Affairs, and Center Training departments to align marketing with brand growth.
- Coordinate with design and operations teams on campaign visuals and timelines.
What We're Looking For
- 1–3 years of hands-on experience in digital marketing, social media, or content management.
- Strong writing and visual storytelling skills.
- Familiarity with digital ad platforms and SEO tools.
- Comfortable working independently and remotely.
Nice to Have
- Experience with bilingual (English + Chinese) campaigns or familiarity with Asian American education markets.
- Previous work with education, edtech, or community-based brands.
- Basic knowledge of CRM or email marketing platforms like Mailchimp or HubSpot.
Technical Stack
- Canva, Adobe Suite
- Facebook, Instagram, Google
- Xiaohongshu (RED), PeachJar
- Mailchimp, HubSpot
Team & Environment
You will work closely with our Marketing Director and other teams, reporting directly to the Marketing Director.
Benefits & Compensation
- Health Insurance
- Paid Sick Leave
- 401K Retirement Plan & Match
- Clear Career Advancement Pathway
- Compensation: $22 – $30 per hour based on experience.
Work Mode
This is a remote / online position.
Better Me is an equal opportunity employer.
