Shape the digital presence of an innovative SaaS product in the French market as the driving force behind localized marketing initiatives. You'll lead end-to-end go-to-market execution for Placetel AI, focusing on building awareness, generating demand, and improving conversion across all digital touchpoints.
What You'll Do
- Develop and implement the digital marketing strategy tailored to the French audience
- Manage and optimize the local website, including content, user experience, and conversion performance
- Plan and run digital campaigns across paid search, social media, SEO, and email marketing
- Adapt core messaging and value propositions to resonate with local customers
- Track and analyze traffic, lead quality, and funnel performance to uncover growth opportunities
- Collaborate with central product, analytics, and marketing teams to align global strategy with local execution
- Support product launches and feature rollouts with targeted marketing activities
- Ensure brand consistency while meeting regional market needs
- Run A/B tests and data-driven experiments to continuously improve results
What We're Looking For
You have a strong foundation in digital marketing with hands-on experience across multiple channels. You're comfortable owning a market independently and thrive in a data-rich environment. Your ability to blend strategic thinking with execution excellence makes you a key player in scaling a product internationally.
- Bachelor’s or Master’s degree in marketing, business, digital media, or related field
- At least 3 years of digital marketing experience, ideally in B2B SaaS or tech
- Proven skills in website management, performance marketing, content, and analytics
- Strong execution focus and practical problem-solving mindset
- Familiarity with digital KPIs, conversion optimization, and growth funnels
- Experience with CMS platforms, analytics tools, and marketing automation systems
- Native French proficiency with fluency in English
- Ability to work autonomously and take ownership of market outcomes
Why This Role Stands Out
You’ll operate with significant autonomy in a growing AI-driven company. The role offers direct impact on international expansion, supported by a collaborative team and flexible work environment. With a focus on continuous learning and professional growth, you'll have access to training and development opportunities. Remote-first policies and adaptable hours allow for sustainable, long-term engagement. German language skills are beneficial but not required.
