FOODMatch is looking for a Digital Marketing Manager to craft and execute comprehensive marketing strategies for the competitive North American data center market. In this role, you will combine strategic planning with hands-on content creation and digital execution to boost brand visibility, generate qualified leads, and directly support sales objectives.

What You'll Do

Develop and implement comprehensive marketing strategies tailored to the North American data center market.
Collaborate with sales and product teams to align campaigns with business objectives.
Design and execute multi-channel marketing campaigns (digital, events, content) to generate leads.
Manage Google Ads campaigns, including keyword research, ad creation, and optimization.
Write, edit, and publish high-quality articles, blog posts, case studies, and white papers.
Maintain an editorial calendar and ensure timely delivery of compelling content.
Optimize content for user experience using CMS platforms and basic HTML/CSS.
Develop and execute PR plans, craft press releases, and build media relationships.
Oversee digital marketing efforts including SEO, SEM, email, and social media.
Utilize analytics tools (e.g., Google Analytics, SEMrush) to track performance and optimize strategies.
Conduct analysis on social media trends and audience engagement for the North American market.
Develop social media strategies to enhance brand presence on platforms like LinkedIn, Twitter, Facebook, and Instagram.
Use social media analytics tools (e.g., Facebook Insights, Twitter Analytics) to track metrics.
Conduct market research and analyze trends to identify growth opportunities.
Analyze customer behavior and purchasing patterns to inform data-driven strategies.
Measure and analyze campaign performance and make optimization recommendations.
Prepare detailed reports and present findings to key stakeholders.
Develop initiatives to enhance brand visibility and establish thought leadership.
Coordinate PR efforts and secure speaking engagements.
Work closely with cross-functional teams (sales, product, customer support).
Manage marketing budgets effectively to maximize ROI.
Prepare regular reports on marketing activities and performance metrics for senior management.

What We're Looking For

Bachelor’s degree in Marketing, Business Administration, Communications, Journalism, or a related field.
5+ years in marketing with a focus on B2B technology or data center solutions.
Proven experience in lead generation and revenue growth.
Proficiency in Google Ads, Google Merchant Center, Google Tag Manager, social media marketing tools, analytics platforms (e.g., Google Analytics), and CMS (e.g., WordPress, Magento).
Basic understanding of HTML/CSS.
Proven experience conducting market research and competitive analysis specifically for the North American market.
Ability to analyze market trends and customer behavior to develop data-driven strategies.
Expertise in social media strategy, content creation, and analysis, including using analytics tools to drive engagement.
Excellent written and verbal communication skills, analytical thinking, and project management abilities.
Strong portfolio of published work and demonstrated ability to create engaging content and execute effective PR campaigns.