The People Group is hiring a Digital Marketing & Lead Specialist (003 - 00297)

Seeking Candidates Based in the Philippines Job Position: Digital Marketing & Lead Acquisition Specialist Compensation Range: $1500 - $1800 AUD / Monthly Engagement Type: Independent Contractor Partnership Work Timeframe: Role anticipates synchronization with Australian business hours (approximately 9 AM - 5 PM, Monday to Friday) for collaborative purposes, while maintaining contractor scheduling flexibility. Organizational Background: At Hunt St, our mission involves connecting Australian companies with exceptional remote talent in the Philippines. This position involves direct client engagement as an independent contractor. Our approach emphasizes fully remote work environments. Client Profile: Our partner is an Australian-based leadership and talent consultancy focused on developing organizational leadership, constructing high-performance teams, and creating thriving workplace environments through scientific and data-driven methodologies. Our distinguishing characteristics include a bold brand identity, robust client relationships, and proven success in delivering transformative leadership programs and strategic consulting initiatives. As we pursue strategic expansion, we're recruiting innovative, digitally proficient marketing professionals to amplify our brand presence and accelerate growth trajectories. Role Description: Manage the comprehensive digital marketing ecosystem, transforming content, creative materials, thought leadership, video productions, and strategic frameworks into optimized landing pages, nurture sequences, email campaigns, website enhancements, social distribution channels, SEO-optimized content, and consistent high-quality marketing qualified lead generation. Primary objective involves increasing brand visibility, expanding online community engagement, and generating multi-channel leads—particularly through LinkedIn and speaking engagement pathways. Progression Framework: Increased awareness → Enhanced traffic → Lead generation → Marketing qualified leads → Sales qualified leads → Revenue expansion. Responsibilities encompass HubSpot operations, lead generation, funnel development, and content publication, ensuring comprehensive tracking, automation, and measurable pipeline impact. We require an experienced Digital Marketing professional with advanced HubSpot proficiency, robust WordPress capabilities, solid SEO understanding, and demonstrated expertise in executing multi-channel campaigns that drive audience growth and lead acquisition. The ideal candidate will efficiently transform creative assets into actionable outputs, construct landing pages, publish content, schedule strategic posts, manage workflows, and implement a cohesive, polished, conversion-oriented digital ecosystem. Exceptional attention to detail, CRM discipline, data precision, concise copywriting, and sophisticated funnel logic are critical. (Continues with the remaining sections maintaining the original structure and word count)