The People Group is hiring a Digital Marketing Manager

Job Title: Digital Marketing Specialist Job Type: Full-Time (Remote) Compensation: Up to AUD 2,000/month (based on experience and qualifications) Work Schedule: Full-time Experience: 5+ years Who We Are At Remotely, we bridge talented offshore professionals in the Philippines with international businesses seeking efficient scaling. We're passionate about creating meaningful work opportunities that enable skilled professionals to deliver substantial impact – flexibly and globally. Who the Client Is: The client operates a premier dental clinic in Melbourne, Australia, delivering top-tier dental services focused on enhancing patient health and functionality. They are expanding marketing efforts and require an accomplished Digital Marketing Specialist to drive strategy, implementation, optimization, and growth across diverse digital platforms. Role Overview The Digital Marketing Specialist will direct digital strategy, orchestrate advertising initiatives, develop compelling content, and enhance online visibility for the dental practice. You'll navigate Meta, Google, SEO, CRM, and creative platforms to generate leads, amplify brand presence, and construct a unified marketing ecosystem. This position suits a data-driven, innovative professional skilled in multi-platform digital marketing management. Key Responsibilities - Coordinate Meta advertising campaigns for Facebook and Instagram - Implement and track Google ad campaigns - Spearhead AI-enhanced search optimization and comprehensive SEO strategy - Craft and polish digital channel copywriting - Generate and implement social media content strategies - Conduct comprehensive market and competitor analysis - Manage CRM workflows and automations through Go High Level - Monitor and update Google My Business profile - Partner with client for campaign development and execution - Generate detailed reports, insights, and optimization recommendations Requirements Qualifications & Skills: - Minimum 5 years digital marketing experience in AU/US/UK/CA market - Comprehensive expertise in Meta ads, Google ads, SEO, and digital strategy - Proven social media content and campaign management experience - Advanced marketing copywriting capabilities - Proficiency in AI search optimization methodologies - Skilled in creative tools like Canva and Adobe Suite - Demonstrated CRM platform management, especially Go High Level - Exceptional analytical, organizational, and communication skills - Background in service-based or healthcare marketing preferred Work Arrangement & Expectations: - Fully remote position - Alignment with Melbourne (AEST/AEDT) business hours - Communication via WhatsApp and Email - Requires proactive, organized approach to comprehensive marketing execution