Kal Tire is hiring a Digital Marketing Analyst for a 12-month term to join our Digital Marketing/eCommerce team. You will play a key role in measuring the performance of our digital customer experience and providing actionable insights to leadership and stakeholders.

What You'll Do

Configure and monitor Google Analytics and Google Tag Manager.
Develop measurement goals and tagging strategies aligned with e-commerce and digital strategy.
Manage projects from tag implementation to deployment with development teams.
Monitor tag deployment and provide data auditing and quality assurance.
Maintain and upgrade Google Analytics properties, managing filters and integrating other Google products.
Develop and maintain media and tag taxonomy to support marketing attribution model developments.
Deliver data-driven insights to improve site conversion rates, loyalty, and customer experience.
Perform cross-channel & behavior analyses and investigate/evaluate relevant digital KPIs.
Use data and attribution modeling to help teams understand customer behavior online and in stores.
Develop and maintain dashboards, reporting metrics, and ad-hoc analysis from multiple data sources.
Support cross-channel campaign tracking & reporting (PPC, Display, SEO, Social, Marketing Automation).
Champion continuous improvement of relevant process and tools for the digital team.
Present findings and insights to leadership and stakeholders.
Monitor site performance, identifying and resolving friction points to improve conversion rates.
Define and document feature requirements for site improvements and work collaboratively with UX/UI designers, developers, and marketing teams.
Oversee A/B Testing campaigns to drive higher engagement and conversions.
Conduct competitive analysis and benchmarking to inform decisions.
Monitor and maintain SEO platform tool, key dashboards, and work with vendor(s) on actioning recommendations.
Monitor search analytics to enhance product discoverability and improve search relevance.
Provide insights and support to enhance paid, owned and earned content and SEO strategy.

What We're Looking For

Minimum 3 years’ proficiency with Google Analytics, Google Tag Manager implementation, and event tracking best practices.
Experience creating or maintaining dashboards in Power BI and LookerStudio or other data visualization tools.
Experience with A/B testing and heat-mapping user insight tools.
Familiarity with SQL.
Experience with customer segmentation and personalization.
Familiarity with Agile methodologies, sprint planning, backlog management and ADO.
Bachelor’s degree in marketing, statistics, business analytics, economics, data science, commerce or equivalent combination of education and experience.

Technical Stack

Google Analytics
Google Tag Manager
Power BI
LookerStudio
SQL
SEO tools

Team & Environment

You will be part of Kal Tire's Digital Marketing/eCommerce team.

Benefits & Compensation

Salary range: $72,250 to $85,310 per year based on experience.
Competitive compensation package.
Positive work culture.
Opportunities for growth and development.
Work-life balance.

Work Mode

This is a hybrid position based in Vernon, BC.

Kal Tire is committed to fostering a workplace where everyone feels valued, included, and empowered to thrive. We embrace diverse perspectives and welcome applications from all backgrounds and experiences.

Kal Tire is committed to providing accessible employment practices in compliance with the AODA and AMA. Accommodation requests can be made at any stage of the recruitment or employment process.