Join Globus family of brands as a Digital Content Copywriter and develop compelling, on-brand content across our digital ecosystem. You'll blend creative storytelling with product marketing and technical SEO/AI expertise to drive visibility, engagement, and conversion for our travel products.
What You'll Do
- Develop compelling communication assets across multiple formats and channels, including branding content and travel product descriptions for tours and river cruises.
- Ensure all content aligns with brand standards and style guides, maintaining a consistent voice across domestic and international markets.
- Conduct in-depth research on travel-related topics to create original, accurate, and engaging content.
- Contribute to brand and communication guidelines for new products, features, and innovation projects.
- Maintain and update the internal Style Guide in collaboration with the Creative Director and key stakeholders.
- Manage content updates and edits across digital tools and systems, including Sitecore CMS, Microsoft Dynamics, SmartCOMM, Twilio, and Trustpilot.
- Collaborate effectively with managers across global time zones, meeting diverse deadlines on multiple projects.
- Brainstorm creative content ideas, analyze performance metrics, and implement feedback for continuous improvement.
- Recommend process improvements to enhance flexibility, reduce costs, and improve customer engagement.
- Stay current with industry trends in digital marketing, SEO best practices, and AI advancements to identify new opportunities.
- Conduct keyword and market research using SEO tools (e.g., BrightEdge, Google Analytics) to create content that drives organic traffic.
- Integrate target keywords naturally into copy while maintaining readability.
- Optimize on-page SEO elements such as headlines, meta descriptions, image alt text, and internal linking structures.
- Utilize AI tools (e.g. ChatGPT, Co-Pilot, BrightEdge) for brainstorming, drafting, and proofreading.
- Apply prompt engineering techniques to guide AI output and ensure alignment with brand voice and strategic goals.
- Review and refine AI-generated content for accuracy, originality, and compliance with E-E-A-T principles.
- Support website content creation and updates for all brand sites, ensuring accuracy, tone consistency, and international compatibility.
- Write, edit, and proofread copy for marketing collateral and websites, maintaining a unified brand voice.
- Ensure factual and grammatical accuracy of all marketing copy for internal and external communications.
What We're Looking For
- 3+ years experience in creative copy writing within brand identity
- 2+ years in digital AI/SEO Marketing content creation
- 2+ years Digital copywriting for SEO
- 2+ years Product or technical writing, i.e. copy writing
- Attention to detail is a must
Nice to Have
- Strong background in crafting compelling copy for advertising and social media campaigns.
- Proven experience as a creative and strategic copywriter with a robust portfolio showcasing published work across diverse digital platforms.
- Solid understanding of SEO principles, keyword research, and proficiency with content management systems (CMS).
- Familiarity with creating effective prompts for AI writing assistants and leveraging content optimization tools.
- Advanced writing, editing, and proofreading abilities with meticulous attention to detail.
- Strong analytical and research skills, capable of transforming complex information into clear, engaging narratives.
- Ability to manage multiple projects simultaneously in a fast-paced environment while meeting tight deadlines.
- Excellent interpersonal skills to work effectively within cross-functional teams.
- Understanding of marketing fundamentals, including market identification, strategies, functions, and industry trends.
- Knowledge of the leisure travel industry is a plus but not required.
- Skilled in MS 365 Suite (Word, Excel, Outlook, Teams) and InCopy.
Technical Stack
- CMS & Tools: Sitecore CMS, Microsoft Dynamics, SmartCOMM, Twilio, Trustpilot
- SEO & Analytics: BrightEdge, Google Analytics
- AI Tools: ChatGPT, Co-Pilot
- Productivity: MS 365 Suite (Word, Excel, Outlook, Teams), InCopy
Team & Environment
You'll be part of the North America Marketing Department, which generates demand for travel products amongst the travel-trade and consumers across the US and Canada.
Benefits & Compensation
- 401K Match
- 16-26 days of vacation
- Health, vision, dental and life insurance
- Work from home options
- Home office internet reimbursement
- Travel benefits
Work Mode
This is a remote position open to candidates within the USA.
Globus family of brands is an equal opportunity employer. We prohibit discrimination and harassment of any type and afford equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
