OSB Group is hiring a Digital Content and SEO Writer to create compelling, plain-language website content aligned to our brand tone. As part of our transformation journey to become ‘the bank of the future’, you will play a key role in optimising copy for each digital channel, driving organic growth, and ensuring consistency across all platforms.
What You'll Do
- Work with SEO and Analytics to identify user-intent opportunities and optimise content for both traditional search and AI-driven GEO visibility.
- Create high-performing copy for websites, landing pages, paid media, and concise micro-copy to improve mobile app journeys and conversions.
- Use AI tools responsibly to scale content creation and ideation while ensuring accuracy and brand alignment.
- Serve as the lead reviewer for all digital copy, maintaining accessible, inclusive, and fully compliant content.
- Help develop and maintain a unified digital tone of voice across all brands.
- Audit and refresh content regularly to keep evergreen assets authoritative and relevant.
- Manage the end-to-end content pipeline across multiple brands, coordinating with Web, Marketing, Sales, and Product teams for accuracy and timely delivery.
What We're Looking For
- Proven SEO writing experience.
- Strong understanding of how SGE and AI-driven search are reshaping content discovery.
- A robust portfolio demonstrating the ability to create content across different stages of the marketing funnel, from awareness building blogs to high-intent, conversion-focused PPC landing pages.
- Expertise in SEO/GEO optimisation, AI prompting, UX micro-copy, and GA4 data analysis.
- Strong content governance, fact-checking, proofreading, and tone-of-voice adaptation.
Team & Environment
You will be part of the OSB design team.
Benefits & Compensation
- Salary: £38,000 - £48,000
- Enhanced family-focused benefits.
- Annual bonus opportunity.
Work Mode
This role follows a hybrid-working model, with 3 days per week from home and 2 days in the office.
OSB Group is committed to creating an inclusive workplace.
