The Digital Analytics Director will lead digital analytics projects for clients at TRKKN, a global consultancy for the Google Marketing Platform and Google Cloud. This role involves implementing analytics tools, consulting on marketing analytics objectives, and collaborating with cross-functional specialists to drive business growth.
What You'll Do
- Implement and manage analytics tools such as Google Analytics 4 (GA4), and Google Tag Manager (GTM) for clients, including features Consent Mode and Enhanced Conversions.
- Consult with clients to understand their marketing analytics objectives, and leverage advanced capabilities in Google Analytics and Google Marketing Platform to deliver value.
- Communicate project status with clients on a regular basis, including presentations when required.
- Build strong client relationships that create more value for clients as we better understand their business needs.
- Support migrations from client-side to server-side tagging.
- Develop and maintain dashboards and reports to visualise key performance indicators (KPIs).
- Collaborate with other team members, including cloud engineering, ad tech specialists, data scientists and digital marketing experts, to deliver comprehensive solutions for clients.
- Stay up-to-date on the latest digital analytics trends and technologies.
What We're Looking For
- Strong experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementation and management, including Server-Side Tag Manager (sGTM).
- Strong understanding of digital analytics concepts, methodologies, and best practices.
- Familiarity with using Google Cloud for digital analytics, such as BigQuery for GA4 data export and Cloud Run for sGTM.
- Excellent problem-solving and analytical skills.
- Ability to communicate complex technical concepts in a clear and concise manner.
- Strong attention to detail and organisational skills.
Nice to Have
- SQL, JavaScript, and Firebase experience are strong additional skills.
Technical Stack
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Server-Side Tag Manager (sGTM)
- BigQuery
- Google Cloud
- Cloud Run
- Consent Mode
- Enhanced Conversions
- Firebase
Team & Environment
- Interdisciplinary team of experts in digital analytics, conversion optimization, ad tech, advanced analytics & AI, cloud engineering, and tech & data strategy
Benefits & Compensation
- Competitive salary and benefits package
- Opportunity to work on challenging and impactful projects for a diverse range of clients
- Be part of a dynamic and growing team
- Learn and develop your skills in the field of digital analytics
Competitive salary
Work Mode
- Hybrid working model (three days in the office, two working remotely); flexible core hours 10:30–16:30 with ability to flex start and end times (e.g., 8:30–16:30 or 10:30–18:30)
- Locations: London, Manchester, Newcastle
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
