Moonshot is seeking a Digital Advertising Specialist to design and implement individualized digital advertising programs aimed at reaching individuals at-risk of online harms such as violent extremism, targeted violence, gender-based violence, and information manipulation. The specialist will analyze social media trends, support campaign development, and connect at-risk individuals with mental and behavioral health providers.
What You'll Do
- Monitor and analyze social media trends, including engagement metrics and audience demographics.
- Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement.
- Coordinate with teams to develop ad creatives and messaging that resonates with target audiences.
- Conduct keyword research and analysis to inform advertising strategies.
- Use analytic tools to track and measure the effectiveness of campaigns and content.
- Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement.
- Assist in the creation and optimization of digital advertising campaigns across various platforms including Google Ads, YouTube Ads, and alternative platforms.
What We're Looking For
- Strong understanding of social media platforms and marketing.
- Analytical, creative, and detail-oriented mindset.
Nice to Have
- Candidates based in DC, Atlanta or Denver.
Technical Stack
- Google Ads
- YouTube Ads
- alternative platforms
- analytic tools
Team & Environment
- Reporting to: Campaigns Manager
Benefits & Compensation
- Salary: Not specified
- Equity: Not specified
- Other compensation: Not specified
Work Mode
- Location: DC, Atlanta, Denver
- Work type: Local-city (in-person)
Moonshot is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.
