About the Role
Role details below.
Responsibilities
- Own APAC Demand Generation: Build and run the regional demand plan for AU and NZ as primary markets, with secondary coverage across Singapore and Southeast Asia. Measured on pipeline and sales-accepted opportunities.
- Partner with Sales: Sit close to the local APAC sellers. Translate their account priorities and deal gaps into campaigns and plays. Be the marketing counterpart they ask to be in the room.
- Run Account-Based Campaigns: Build target account lists with sales and activate them through LinkedIn Ads (matched audiences, sponsored content, conversation ads) and programmatic display. Saturate the buying committee inside priority accounts.
- Localize for APAC: Adapt messaging, creative, and landing pages for AU, NZ, and broader APAC. Reflect regional buying patterns, language nuances, and business culture.
- Support APAC Events: Partner with the Sydney-based field marketing manager on event promotion across APAC, from industry conferences to executive roundtables. Own pre-event account targeting, and digital promotion to help drive pipeline through events.
- Execute at AI Velocity: Use AI tools at high volume for account research, enrichment, personalized content, ad copy, creative variants, and reporting. Run automated workflows. Iterate rapidly with agent-assisted optimization so one marketer can cover the region like a team.
- Run Campaigns End-to-End: Launch and manage regional paid programs across LinkedIn, programmatic display, and (selectively) Google Ads, from audience research to creative to optimization.
- Optimize Daily: Monitor performance, refine targeting and account lists, rotate creative, and scale winners based on data.
Requirements
- 3+ years in B2B performance marketing or account-based marketing, hands-on with LinkedIn Ads and programmatic display (StackAdapt, 6sense, Demandbase, or equivalent)
- Proven ABM experience: target account lists, personalized ad programs, working directly with sales on named account strategies
- Real AI experience in your daily workflow: LLMs for research, enrichment, content, and campaign ops, not a one-time experiment
- Strong event marketing chops: pre-event targeting, meeting booking, post-event follow-up, measured on pipeline
- Strong creative execution in Canva and B2B ad copy that converts
- Comfortable marketing to technical and enterprise audiences
- Data-driven: you monitor daily, pull insights, and optimize based on what you see
- Deep understanding of the APAC B2B landscape, particularly Australia and New Zealand; native or professional English
Nice to Have
- Familiarity with Salesforce and marketing attribution
- Background in telecom, CPaaS, or B2B SaaS
