Fanatics Retail Group Concessions, LLC is seeking a Data Analyst III to join our growing Casino Analytics organization, with a focus on CRM Measurement. This pivotal role owns performance insight, experimentation, and customer understanding across Fanatics Casino’s CRM promotional and lifecycle programs. You will enable and amplify the impact of CRM strategy by deeply analyzing customer base dynamics, lifecycle behavior, and campaign interactions.
What You'll Do
- Develop a strong understanding of Fanatics Betting and Gaming, as well as related products and operations.
- Partner with CRM Strategy & Planning and cross-functional working groups to diagnose performance, identify trends, and surface actionable optimization opportunities.
- Analyze customer behavior across the full lifecycle—welcome, early-life, in-life actives, retention, and reactivation—to identify drivers of engagement, conversion, and long-term value.
- Develop and apply customer lifecycle analytics and segmentation frameworks to understand cohort behavior, lifecycle progression, and shifts in customer value over time.
- Support the adoption of ML and AI models within CRM, including propensity models, next-best-action, and offer optimization, partnering with Data Science to integrate predictive models into lifecycle programs and campaign orchestration.
- Build and maintain CRM BI dashboards to support performance monitoring, insight discovery, and decision-making.
- Collaborate with other Analysts and Data Scientists to find solutions to business problems.
- Remain current on technology and trends in data analytics and the sports betting & gaming industry.
What We're Looking For
- A minimum of 4 years proven experience in an analytics role.
- Degree in a relevant field, e.g. Mathematics, Physics, Statistics, Engineering, or Computer Science.
- Strong SQL proficiency.
- Experience with data visualization and reporting tools, e.g. Tableau, Sigma, or PowerBI.
- Hands-on experience with customer lifecycle analytics, analyzing behavior across multiple lifecycle stages.
- Proven experience building and applying segmentation frameworks to drive insight, experimentation, and personalization.
- Solid understanding of multi-touch attribution, incrementality, and campaign interaction effects, particularly within owned CRM channels.
- Demonstrated experience designing experiments and interpreting results with statistical rigor.
- Demonstrated ability to partner closely with stakeholders, earning trust and prioritizing relationships.
- Customer focused; highly outcome-oriented and data-driven; experienced in working in high-growth environments.
- Logical and analytical approach to problem solving, with strong organizational and communication skills.
Nice to Have
- Previous experience in the betting and gaming industry is a significant plus.
- Strong proficiency in a statistical programming language, e.g. R or Python would be an advantage.
Technical Stack
- SQL
- Tableau
- Sigma
- PowerBI
- R
- Python
Team & Environment
This role reports into the Sr. Analytics Manager and is part of the Casino Analytics organization.
Work Mode
This position is open to candidates based in New York, Denver, Leeds, or Dublin.
Fanatics Retail Group Concessions, LLC is an equal opportunity employer.
