ThinkingIT Corp. is looking for a skilled and analytical Data Analyst with proven iGaming experience to join our team. You will conduct market research, develop segmentation strategies, and provide actionable insights to support strategic decisions and targeted campaigns.
What You'll Do
- Conduct detailed market research to understand target audience segments.
- Analyze industry trends, player behaviors, and competitor strategies to support strategic decisions.
- Gather demographic, behavioral, and psychographic data from multiple internal and external sources.
- Apply statistical techniques to interpret complex datasets and identify actionable insights.
- Develop and optimize customer segmentation models based on quantitative and qualitative research.
- Define audience segments that support personalized marketing, retention, and product strategies.
- Create detailed customer profiles and personas based on real user behavior.
- Collaborate with marketing teams to design and launch targeted campaigns.
- Tailor messaging and offers according to specific segment needs and behaviors.
- Build end-to-end customer journey maps for key user segments.
- Identify touchpoints and opportunities to increase engagement, conversion, and retention.
- Work with creative and CRM teams to develop personalized communications and content.
- Ensure content strategies align with audience insights and segmentation data.
- Track campaign performance and segment behavior using defined KPIs.
- Deliver regular reports highlighting trends, insights, and optimization opportunities.
- Provide actionable insights to product, retention, sales, and customer service teams.
- Support business units in tailoring strategies for different customer segments.
- Use analytics and visualization tools such as Google Analytics, Tableau, Power BI, CRM systems, and marketing automation platforms.
- Stay informed about new data tools and emerging technologies.
- Continuously refine segmentation strategies based on new data and changing market dynamics.
- Benchmark internal practices against industry standards.
- Ensure compliance with GDPR and other relevant data privacy regulations.
- Maintain confidentiality and security of all research data.
What We're Looking For
- Minimum 3 years of experience in data analysis
- iGaming experience is a MUST
- Strong proficiency with analytics and visualization tools (Power BI, Tableau, GA, etc.)
- Solid understanding of segmentation, customer journeys, and lifecycle behavior
- Strong analytical and statistical skills
- Excellent communication and presentation abilities
Technical Stack
- Google Analytics
- Tableau
- Power BI
- CRM systems
- Marketing automation platforms
Benefits & Compensation
- Fast-growing and innovative iGaming environment
- Remote and flexible work setup
- Opportunity to shape data-driven strategy and growth
- Supportive and collaborative team culture
Work Mode
This role operates in a global capacity.
ThinkingIT Corp. is an equal opportunity employer.
