Role Overview
As a Customer Success Manager for the Core platform, you will act as a strategic partner to enterprise clients, guiding them in leveraging an integrated suite of marketing, social, and advertising tools. Your focus will be on ensuring long-term success by aligning platform capabilities with business objectives, enabling teams to achieve measurable impact.
Key Responsibilities
- Lead technical engagement across Social Publishing, Listening, Paid Ads, and Marketing Analytics, ensuring platform use supports evolving business needs.
- Advise on workspace architecture, tagging frameworks, and governance models to maintain scalability and data integrity.
- Translate marketing KPIs—such as return on ad spend, sentiment trends, and audience growth—into actionable platform configurations.
- Manage the full adoption journey across digital, brand, media, and analytics teams, ensuring smooth onboarding and continuous value realization.
- Conduct regular health assessments using internal tools to monitor usage, identify risks, and recommend improvements.
- Develop standardized playbooks for campaign execution, paid media amplification, and influencer workflows to promote consistency.
- Collaborate with Product, Services, and Solutions teams to resolve technical issues and support new feature rollouts.
- Deliver executive-level business reviews that connect platform data with business outcomes to demonstrate ROI.
- Create success plans with clear milestones, KPIs, and product adoption timelines, adjusting for organizational or market changes.
- Design targeted training programs for stakeholders at all levels, from leadership workshops to advanced user sessions.
- Identify adoption barriers and lead initiatives to simplify integrations, improve UX, or support change management.
- Build internal advocacy by cultivating champions and promoting self-service capabilities.
- Provide structured feedback to Product and Engineering teams based on real-world usage and capability gaps.
- Guide clients in aligning future marketing strategies with upcoming platform features and roadmap developments.
- Partner with Sales and Solutions teams to identify expansion opportunities across geographies, brands, or modules.
- Evaluate client tech environments to position the platform as a central hub for marketing operations.
Qualifications
Candidates should have a bachelor’s degree in Marketing, Communications, Computer Science, or a related field, along with at least six years of experience in MarTech, AdTech, or digital media consulting. Experience working with enterprise marketing platforms and cross-functional teams is essential. You must be fluent in German, both written and spoken.
Proven ability to configure and audit complex workspace setups, interpret platform telemetry, and present insights to senior stakeholders is required. You should also be skilled in connecting marketing performance data to strategic decisions.
Preferred Experience
- Hands-on experience with Sprinklr or similar platforms such as Adobe or Salesforce Marketing Cloud.
- Familiarity with social advertising ecosystems including Meta, Google, and TikTok.
- Background in social listening taxonomies and crisis response workflows.
- Experience managing global rollouts or digital transformation initiatives across multiple business units.
- Certifications in project or agile management; experience with campaign lifecycle tools.
- Ability to advise CMOs, brand leads, and digital transformation officers with confidence.
- Strong interpersonal skills with a focus on empathy, collaboration, and customer-centric problem solving.
Technical Environment
You’ll work within the Core platform ecosystem, including Social Publishing, Listening, Paid Ads, and Marketing Analytics, supported by internal CSP tools. Integration with CRM systems and business intelligence platforms is part of daily operations.
Work Authorization
This position requires candidates to have current and unrestricted work authorization in the country of employment. Visa sponsorship is not available for this role.
