Varicent is seeking a Customer Advocacy Marketing Lead to execute and manage programs that engage, grow, and amplify our network of customer advocates. In this role, you will develop relationships with key customers, identify and nurture advocates, and create impactful advocacy programs that drive customer engagement, retention, and brand loyalty.
What You'll Do
- Manage the day-to-day execution of the advocacy and reference program, ensuring timely and efficient handling of reference requests across multiple channels.
- Execute and optimize advocacy initiatives to increase customer participation and engagement.
- Track reference request fulfillment, ensuring a smooth process and managing any roadblocks.
- Build and maintain a dynamic pool of referenceable customers for sales, marketing, and event initiatives.
- Support peer networking opportunities and other engagement programs that foster customer advocacy.
- Own the daily management and optimization of the customer advocacy tool ReferenceEdge.
- Ensure ReferenceEdge is optimized for efficient reference requests, content accessibility, and reporting.
- Track engagement metrics and work with cross-functional teams to support tool alignment with business goals.
- Execute and improve processes for sourcing, managing, and activating customer references and proof points.
- Project manage the end-to-end development of compelling customer stories, including case studies and video testimonials.
- Work cross-functionally to ensure customer stories are engaging, data-driven, and aligned with strategic goals.
- Ensure the strategic distribution of customer content across key channels to enhance brand credibility and drive revenue growth.
- Collaborate cross-functionally to equip sales teams with timely, relevant customer stories.
- Support and execute processes to activate customer advocates for online reviews.
- Facilitate and track review submissions, working with Sales and Customer Success to identify advocates.
- Manage online review websites to ensure customer content is updated.
- Identify, recruit, and manage customer speakers for webinars, user conferences, and industry events.
- Coordinate logistics, speaker prep, and content development for a seamless experience.
- Maintain a pipeline of potential speakers by working closely with Customer Success, Sales, and Product Marketing.
- Track and report on the impact of advocacy initiatives, including customer engagement and reference usage.
- Collect and analyze key metrics such as reference activation and speaking participation to measure program performance.
- Support advocacy program improvements by providing data-driven insights and recommendations.
What We're Looking For
- 3-5+ years of experience in customer marketing, advocacy, or related roles.
- Proven success in managing and supporting customer advocacy or reference programs.
- Excellent project management and communication skills.
- Strong verbal and written English communication skills.
- Strong storytelling and content development skills.
- Experience managing online review strategies across platforms like G2, Gartner Peer Insights, and Gartner Digital Media.
- Ability to work cross-functionally and build strong relationships with customers and internal teams.
- Willingness to travel.
Nice to Have
- Knowledge of Salesforce, Monday.com, and/or ReferenceEdge is a plus.
Technical Stack
- ReferenceEdge
- Salesforce
- Monday.com
Team & Environment
You will work cross-functionally with Sales, Customer Success, Product Marketing, and Content Marketing teams.
Benefits & Compensation
- Market Leading Compensation Package.
- Wellness Programs to Support Health and Well-being.
- Working with the latest tools and technologies in a fast-paced environment.
- Remote Work Flexibility.
- Comprehensive Employee Insurance Coverage: Medical, Dental, Vision, Life Insurance.
- Annual Time Off: Time off is provided in accordance with applicable legislative requirements.
- Global Connected Culture: Hubs in Romania, UK, US, Canada.
- Dynamic Work Culture: Thrive in our innovative and multicultural environment.
- Grow with Us: Continuous development opportunities.
Work Mode
This is a remote position for candidates based in Costa Rica.
Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
