WOLF OF SEO FZ LLC is hiring a Creative Strategy Lead (all genders) - Paid Content

Welcome to Glow25! We are an innovative, rapidly expanding beauty and wellness enterprise situated in Berlin. Our passionate vision: Create enduring radiant moments — for our community and our team. Working at Glow25 should motivate, energize, and be enjoyable. That's why we seek intelligent, compassionate individuals who demonstrate initiative and evolve alongside us. Join Glow25 and help us transform beauty perspectives. We're thrilled to connect with you! These are our current challenges and future objectives: As the Creative Strategy Lead (all genders) at Glow25, you'll serve as the strategic and innovative foundation of our paid media operations. You'll blend a robust performance perspective with data-informed and imaginative thinking, guiding our Ad Creation team with precision, enthusiasm, and direction. Your objective: propel iterative, high-impact ad production. You'll develop multi-channel creative approaches (paid search, paid social, native ads), transform product insights and customer information into testable advertising concepts, and coordinate a seamless, data-driven creative workflow with your team of long and short-form copywriters, video editors, project managers, and UGC creators. This is where we require your expertise: Team Leadership: You'll directly manage our Ad-Creation team – encompassing copywriters, video editors, and project managers. Creative Strategy: You'll oversee strategic direction for paid content across Meta, TikTok, Native, Google, and additional platforms, aligned with performance and customer acquisition objectives. Briefing & Testing: You'll translate campaign requirements into creative briefings and establish test roadmaps in close collaboration with Media Buying. Creative Operations: You'll coordinate priorities, schedules, and capacities to ensure a smooth and scalable creative workflow. Cross-Channel Coordination: You'll collaborate closely with the Brand team to maintain a foundation of brand-performance advertisements alongside performance-driven content. You possess the following qualifications: MUST: Experience with UGC Ads, Image Ads, Video Ads, Advertorials, Sales Pages, Long-form Content 4–6 years of relevant experience in performance marketing or creative strategy Strong understanding of Paid Social (Meta, TikTok) and/or Native Advertising Experience in creative testing & iteration: confident in analyzing performance KPIs like hook rate, CTR, ROAS Performance-first mindset: You prioritize results over aesthetics; you understand our ads must deliver impactful growth—not fine art, but full-throttle impact. Proven track record managing creative teams – ideally with direct leadership responsibility Solid understanding of digital funnel mechanics – from ad to landing page to conversion Skilled in prioritization, briefing, providing feedback, and leading retrospectives Strong communicator and stakeholder manager – especially with Brand, Media, Product, and CRM teams Here's what you can anticipate: Flexible work arrangements tailored to your productivity Home office support with a €500 workspace setup allowance Choice of fully equipped Mac or Windows device Monthly €50 Glow Card (€600 annually) Comprehensive learning opportunities through Glowcademy 40% discount on entire product range Generous 30 vacation days + additional personal and unpaid leave Company health insurance covering up to €600 annual extras Pension plan contributions and matching Exclusive partner perks Company merchandise Recognized positive workplace culture We enthusiastically encourage applications, particularly from women and underrepresented groups. Even if you don't meet every requirement, we value diverse perspectives that strengthen our team and help us fulfill our mission of empowering daily energy.