Richstem Ecom GmbH is seeking a Creative Strategist Meta Ads to develop and own the creative strategy for paid ads based on campaign objectives and growth KPIs. You will be instrumental in driving performance through strategic creative direction.
What You'll Do
- Develop and own the creative strategy for paid ads based on campaign objectives and growth KPIs.
- Translate performance data and audience insights into creative hypotheses and clear briefs.
- Partner with design, growth, and content teams to ensure strategic consistency across channels.
- Write high-performing ad copy for Meta Ads.
- Adapt messaging and tone to different formats (video, UGC, static) and stages of the funnel.
- Ensure linguistic accuracy and cultural relevance across languages.
- Collaborate on A/B testing plans for creatives, headlines, CTAs, and messaging angles.
- Analyze performance data to identify patterns and optimize creative direction.
- Continuously iterate based on learnings, feedback, and campaign results.
What We're Looking For
- 3+ years of experience in creative strategy, performance marketing, or direct-response advertising.
- Strong English proficiency.
- Proven track record of writing performance-oriented ad copy.
- Familiarity with KPIs and analytics in digital marketing (CTR, ROAS, CAC, retention).
- Strong understanding of paid ad platforms (Meta Ads, TikTok Ads, Google Ads, etc.).
- Research-driven mindset and ability to derive insights from trends, data, and culture.
- Excellent communication and collaboration skills across cross-functional teams.
- Strong interest in integrating AI into daily tasks for increased productivity and the best possible outcome.
Nice to Have
- Experience working in DTC, eCommerce, or agency settings.
- Knowledge of localization strategy for European markets.
- Background in branding, psychology, or storytelling is an advantage.
Team & Environment
You will join a small, focused team of 1-10 employees.
