Paired is seeking a Creative Strategist for a US-based DTC client company. This senior role involves working directly with the founders of an 8-figure DTC brand to build creative systems for growth. You will be responsible for scaling brands across Meta and Instagram through a unique blend of consumer psychology, copywriting, creative direction, AI workflows, and performance analysis.
What You'll Do
- Conduct deep customer and market research to understand buying triggers, objections, and belief systems.
- Define core angles, hooks, and messaging frameworks based on audience sophistication.
- Write and guide high-converting ad scripts, hooks, and narratives.
- Use AI tools to accelerate research, concept generation, scripting, and iteration.
- Stay ahead of emerging tools and prompting techniques to scale creative output.
- Identify and brief creators who authentically match the brand’s energy and audience.
- Direct creators on storytelling, framing, and delivery for high-performing UGC-style ads.
- Track viral and emerging organic trends weekly.
- Translate cultural hooks and formats into scalable paid ad concepts.
- Ensure ads feel native, modern, and scroll-stopping.
- Act as the final creative gatekeeper, reviewing cuts for pacing, clarity, emotional impact, and retention.
- Ensure the first 1–3 seconds hook hard and the narrative holds attention.
- Analyze creative performance inside Meta Ads Manager to understand why concepts win or lose.
- Turn insights into structured briefs and next-round iterations.
What We're Looking For
- A proven blend of skills in consumer psychology, copywriting, creative direction, AI workflows, and performance analysis.
Technical Stack
- AI tools
- Meta Ads Manager
Team & Environment
Work directly with the founders of the client company.
Work Mode
This is a remote position open to global candidates.
