Workhorse Innovation LLC is hiring a full-time Creative Strategist to lead end-to-end creative development for paid social ads. You will own the process from concept to execution, including writing scripts, sourcing and directing talent, editing content, and analyzing performance to continuously refine creative strategy.

What You'll Do

Develop performance-driven creative strategies across paid social channels.
Research top-performing ad trends, hooks, and formats to inform creative direction.
Write scripts and creative briefs that align with campaign objectives and audience insights.
Collaborate with media buyers to translate performance data into new ad concepts and creative iterations.
Research content ideas and build inspiration boards to bring new ideas to our content mix.
Help source, brief, and manage UGC creators and on-camera talent.
Direct shoots and provide feedback on tone, pacing, and visual storytelling.
Maintain a consistent pipeline of high-quality content ready for testing and publishing.
Lead, produce, and direct on-site shoots with talent.
Help brief, review, and deliver assets from 3rd party designers, creators, and agencies.
Edit and produce UGC videos — from raw footage to polished, platform-optimized deliverables.
Experiment with hooks, captions, pacing, and visuals to increase engagement and conversion.
Create original content featuring yourself when relevant to campaign needs.
Analyze creative performance across paid and organic channels to identify winning patterns.
Compile learnings and recommendations for ongoing creative testing.
Continuously evolve strategy based on platform data, outside brand inspiration, consumer behavior, and brand goals.
Build scalable creative systems — content libraries, naming conventions, and workflow templates.
Partner closely with internal teams (paid media, account management, design) to streamline creative execution.
Manage freelance editors or creators as the team scales.
Post top agency content on media social channels once per quarter.
Regularly sit in on client meetings bi-weekly or monthly.
Join Slack for select clients.
Be a swiss army knife and take on new responsibilities that the organization needs support with.