Hi-Altitude Brands is hiring a Creative Director to lead the full creative function for our health and wellness portfolio. In this role, you will shape visual identity, guide creative strategy, and produce compelling work across digital, brand, product, and customer experience touchpoints. You will unify creative execution across performance marketing, lifecycle, ecommerce, and brand storytelling, balancing strong brand sensibility with data-informed decision-making.
What You'll Do
- Lead, mentor, and develop an 8+ person creative team across brand, performance, and direct response initiatives.
- Oversee creative workflow, project prioritization, and resource allocation for multiple concurrent projects.
- Onboard new creative talent, including direct response designers, UI/UX designers, email designers, and performance-focused designers.
- Set clear performance expectations and provide regular feedback aligned with company goals.
- Champion a culture of innovation, creative excellence, collaboration, and data-informed iteration.
- Own and evolve the visual identity systems for the brand portfolio.
- Maintain and develop brand guidelines, style guides, design systems, and visual toolkits.
- Ensure cohesive creative execution across paid media, email, social, website, packaging, and all in-market brand touchpoints.
- Shape and safeguard a modern, approachable, California-inspired aesthetic.
- Lead creative strategy for campaigns, new product launches, packaging, websites, and overall brand storytelling.
- Manage creative development for key marketing channels, including paid media, lifecycle marketing (email/SMS), and ecommerce/site design.
- Deliver high-quality, conversion-focused creative that meets channel-specific performance benchmarks.
- Balance rapid production needs with the ongoing evolution of long-term brand identity.
- Translate marketing insights and performance data into creative improvements through structured A/B testing and optimization.
- Collaborate closely with marketing and cross-functional leaders to prioritize initiatives and deliver assets on time.
What We're Looking For
- 10+ years of experience in creative roles, including 5+ years in a senior leadership or team management position.
- Direct leadership of creative teams of 5–10+ people, with experience managing workload, prioritizing projects, and developing talent.
- Experience across both brand-building creative and performance/direct-response creative.
- Proven track record of delivering creative that drives commercial outcomes (e.g., CTR, CPA, ROAS, conversion rate) while maintaining brand standards.
- Robust portfolio showcasing digital campaigns, brand identity work, paid media assets, and performance-oriented creative.
- DTC or e-commerce experience with an understanding of rapid testing cycles, data-informed decision-making, and high-volume creative production.
- Thrives in a fast-paced, remote-first environment with multiple stakeholders and shifting priorities.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Canva.
- Familiarity with Figma or Sketch for UI/UX collaboration.
- Experience using project management tools such as Asana, Monday.com, or similar.
Nice to Have
- Bachelor’s degree in Design, Marketing, Communications, or a related field preferred—but equivalent experience and a strong portfolio will be fully considered.
- Exposure to Klaviyo, Shopify, or comparable e-commerce and lifecycle tools.
- Experience in supplements, wellness, beauty, or health-related industries, with an understanding of compliance considerations for claims and visuals.
- Working knowledge of Shopify Plus, including collaborating on site updates and UX enhancements.
- Background supporting subscription or retention-focused creative, including lifecycle campaigns.
- Experience collaborating with external creative, media, or performance agencies, including providing briefs, reviewing assets, and optimizing based on insights.
Technical Stack
- Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Canva, Figma or Sketch
- Project Management: Asana, Monday.com, or similar
- E-commerce & Lifecycle: Klaviyo, Shopify, or comparable tools; Shopify Plus
Team & Environment
You will lead an 8+ person creative team with planned expansion in 2026, managing a growing group of designers and collaborating closely with marketing, product, and leadership. The company culture is collaborative and innovative.
Benefits & Compensation
- Competitive salary: $162,000 - $190,000 (based on experience).
- Generous PTO + 5 Health and Wellness days + 9 annual company holidays.
- Your Birthday is a paid vacation day.
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees.
- 100% company-paid Life Insurance and Short-Term Disability Coverage.
- 3% Employer contributions to 401(k) regardless of employee participation.
- Matching charitable contributions up to $2,500/year.
- $1200/annual Work From Home (WFH) stipend.
- Free monthly employee product samples and team discounts.
- Employee Referral Program.
- Professional development fund for employees.
- Employee recognition and rewards program.
- Calm app subscription.
- Pet insurance.
Work Mode
This is a fully remote position based in Los Angeles.
Hi-Altitude Brands is an equal opportunity employer.
