LinkedIn is hiring a Creative Director for its Performance Marketing team. This role is responsible for leading the creative vision and processes that drive growth, with a focus on developing high-performing marketing assets and integrating new technologies like AI at scale.
What You'll Do
- Architect the process and tools required to create marketing assets at scale, meeting a high bar for quality & effectiveness.
- Test and onboard new creative technology to ensure rapid, efficient, and effective production processes for the entire creative team.
- Co-develop an approach to ethical AI, ensuring LinkedIn takes a responsible approach to privacy.
- Stay curious about new technologies, platforms, and potential partners to accelerate work processes.
- Bring an attitude of rapid iteration and learning, cycling through the test, deploy, and learn process with increasing speed.
- Build a deep partnership with the media team to understand channel best practices and test design.
- Build and deliver high-performing marketing collateral for use in social, display, in-app, and email marketing campaigns.
- Partner with operations and reporting teams to understand the efficacy of existing marketing, informing strategies for iterative testing.
- Define and take goals for creative impact and effectiveness, leading measurement of the value of creative as a growth lever.
- Work with internal technology teams to define our approach to asset management, personalization, and data feedback loops.
- Act as an internal thought leader on best practices for creative, documenting and distributing themes from creative tests.
- Partner with brand and creative teams to ensure high standards of quality and brand safety are maintained.
- Lead with curiosity, getting deep into performance analytics, research data, and experiment results to understand creative performance.
- Partner with other creative team members to share best practices, distribute work, communicate timelines, and review work.
- Adhere to brand guidelines and marketing briefs, using a toolkit to creatively express the message for each channel & objective.
What We're Looking For
- BA/BS degree in design, marketing, or related field experience
- 7+ years of experience in creative development and marketing design
- 3+ years of experience leading creative technology strategy, including reviewing, integrating, and deploying new tools and processes
- 2+ years of experience working with marketing data to inform testing and experimentation, with a portfolio of relevant work demonstrating impact
Nice to Have
- Conversant in multiple marketing channels; with deep knowledge of email, display, social media, and in-product tactics
- Superior audience-centricity and advocate for the member across the organization
- Experience leveraging audience understanding to conceive creative strategies across multiple channels
- Expert in working with business partners to align on marketing messages & creative expression
- Highly collaborative and a team player who has a persistent commitment to collaborate across teams
- Portfolio of existing work
Team & Environment
This role is part of LinkedIn's Creative team, focusing on performance marketing.
Benefits & Compensation
- Compensation range: $149,000 to $233,000
- Company culture built on trust, care, inclusion, and fun
- Commitment to providing transformational opportunities for employees by investing in their growth
Work Mode
This is a hybrid role open to candidates in New York City, NY, San Francisco, CA, Sunnyvale, CA, and Mountain View, CA.
LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
