Responsibilities
- Own full P&L responsibility and define a clear growth roadmap for Bulgaria.
- Build and lead a local team and agency network across marketing, CRM, affiliates, and partnerships.
- Adapt global brand, product, and acquisition strategies to local market dynamics and player behaviour.
- Establish and nurture high-value relationships with key affiliates, media partners, and payment providers to maximize growth potential.
- Orchestrate large-scale campaigns and sponsorships that build brand authority and player loyalty.
- Drive data-driven decision-making through performance KPIs: NGR, FTDs, LTV/CAC, retention, and reactivation metrics.
- Act as the voice of the market internally, providing insights and opportunities directly to senior leadership.
Requirements
- 2+ years in iGaming or betting. Preferably on the operator side.
- 1+ year in a Country Manager position in iGaming
- Strong commercial mindset: proven record of scaling revenues and building profitable growth strategies.
- Deep understanding of Bulgaria player profiles, competitive landscape, and marketing channels.
- Native Bulgarian speaker, fluent in English
- Outstanding stakeholder management and leadership skills.
Team
Structure: Build and lead a local team and agency network across marketing, CRM, affiliates, and partnerships.
Additional Information
- Location: Sofia, Bulgaria
- Full-time position
- Industry: iGaming
- Market: Bulgaria
- Languages: Native Bulgarian speaker, fluent in English