Sofia, Bulgaria On-site Employment

Medier is hiring a Country Manager Bulgaria

Responsibilities

  • Own full P&L responsibility and define a clear growth roadmap for Bulgaria.
  • Build and lead a local team and agency network across marketing, CRM, affiliates, and partnerships.
  • Adapt global brand, product, and acquisition strategies to local market dynamics and player behaviour.
  • Establish and nurture high-value relationships with key affiliates, media partners, and payment providers to maximize growth potential.
  • Orchestrate large-scale campaigns and sponsorships that build brand authority and player loyalty.
  • Drive data-driven decision-making through performance KPIs: NGR, FTDs, LTV/CAC, retention, and reactivation metrics.
  • Act as the voice of the market internally, providing insights and opportunities directly to senior leadership.

Requirements

  • 2+ years in iGaming or betting. Preferably on the operator side.
  • 1+ year in a Country Manager position in iGaming
  • Strong commercial mindset: proven record of scaling revenues and building profitable growth strategies.
  • Deep understanding of Bulgaria player profiles, competitive landscape, and marketing channels.
  • Native Bulgarian speaker, fluent in English
  • Outstanding stakeholder management and leadership skills.

Team

Structure: Build and lead a local team and agency network across marketing, CRM, affiliates, and partnerships.

Additional Information

  • Location: Sofia, Bulgaria
  • Full-time position
  • Industry: iGaming
  • Market: Bulgaria
  • Languages: Native Bulgarian speaker, fluent in English
About company
Medier
Medier is a marketing agency and creative partner to clients, offering a comprehensive suite of expert services including digital and social media strategies, PR, influencer collaborations, SEO, programmatic advertising, and CRM. Combines creativity with data-driven insights to deliver results.
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Job Details
Department iGaming Industry
Category management
Posted 17 days ago