Pearl Talent is hiring a Copywriter & Content Creator (A201) to serve as the primary storyteller for a brand in the residential real estate and homebuilding space. You’ll transform technical construction details into relatable narratives that educate and empower homebuyers, creating content across blogs, web copy, email, and social channels.
What You'll Do
- Write and edit polished, high-quality copy for websites, blogs, email newsletters, and social media.
- Maintain a consistent, inclusive, and warm brand tone across all digital touchpoints.
- Translate construction processes and technical terminology into clear, digestible guides and FAQs.
- Create educational content that empowers buyers to make informed decisions.
- Partner with marketing and social media teams on creative campaigns that drive engagement and lead generation.
- Manage and maintain a content calendar aligned with product launches, events, and industry trends.
- Implement SEO best practices across all content formats, including keyword research and optimization.
- Conduct interviews with homeowners and clients for narrative-driven testimonials and case studies.
- Produce brochures, one-pagers, and email templates for the sales team.
What We're Looking For
- 3–5 years of experience in copywriting or content creation.
- Native or near-native proficiency in written English with exceptional grammar and tone control.
- Strong understanding of SEO principles, including keyword research and content optimization.
- A portfolio showcasing versatility across formats and audiences.
- Ability to adapt tone from educational and professional to warm, human, and emotive.
- Strong organizational and project management skills.
- Bachelor’s degree in Marketing, Communications, Journalism, English, or related field (or equivalent experience).
- Ability to collaborate asynchronously across remote teams.
Nice to Have
- Experience in real estate, construction, interior design, lifestyle, or related industries.
- Familiarity with CMS platforms such as WordPress or HubSpot.
- Basic design skills (Canva or Adobe Creative Suite).
- Understanding of Fair Housing Act guidelines and inclusive marketing practices.
Technical Stack
- Google Docs, Microsoft Office
- Google Search Console, Ahrefs, SEMrush (or similar)
- WordPress, HubSpot CMS
- Canva (basic), Adobe Creative Cloud (basic)
- Asana, Notion, Trello (or similar)
Benefits & Compensation
- Competitive Salary based on experience and portfolio quality.
- Fully remote work from anywhere.
- Performance-Based Bonus based on creative quality and timely project delivery.
- Long-term opportunity to lead major campaigns or projects.
- Generous PTO in accordance with company policy.
- HMO coverage after 3 months for full-time employees based in the Philippines.
- Direct Mentorship from international industry experts.
- Ongoing access to resources for professional growth.
Work Mode
This is a fully remote global position. We are open to candidates in LATAM (Brazil, Colombia, Mexico, Argentina), the Philippines, and other remote regions with strong English communication and role-relevant experience.
Pearl Talent is an equal opportunity employer.
