About the Role
This role involves designing and implementing measurement strategies to evaluate media reach and effectiveness worldwide, using advanced analytics to guide decision-making and optimize client outcomes.
Responsibilities
- Develop comprehensive frameworks for measuring media performance across global markets
- Analyze cross-border media campaigns to assess reach, frequency, and impact
- Collaborate with regional teams to ensure consistent measurement standards
- Translate complex data into actionable insights for stakeholders
- Evaluate media channels for efficiency and audience alignment
- Identify trends in global media consumption and reporting practices
- Support the integration of analytics tools across international platforms
- Ensure measurement approaches comply with local regulations and norms
- Produce reports that summarize media effectiveness and recommend improvements
- Work with data scientists to refine attribution models
- Advise on best practices for tracking digital and traditional media
- Monitor emerging technologies affecting media measurement
- Assist in validating third-party data sources for accuracy
- Conduct benchmarking studies across regions
- Improve data visualization methods for executive review
- Coordinate with external vendors on data collection methods
- Optimize survey designs for audience measurement
- Assess the reliability of reach and frequency estimates
- Support training initiatives for regional analytics teams
- Maintain documentation for measurement methodologies
- Evaluate the impact of cultural differences on media performance
- Align global frameworks with client-specific goals
- Troubleshoot data discrepancies across markets
- Contribute to long-term strategy for analytics scalability
- Ensure timely delivery of measurement reports
Nice to Have
- Master’s degree in a quantitative or social science field
- Certification in data analytics or media measurement
- Experience with global advertising platforms
- Knowledge of Nielsen or Kantar methodologies
- Familiarity with GDPR and other regional data laws
- Experience in consulting or agency environments
- Proficiency in multiple languages
- Background in econometrics
- Experience with machine learning applications in media
- Prior work with multinational clients
Compensation
Competitive hourly rate
Work Arrangement
Remote
Team
Part of the global insights and analytics team
About the Team
The global insights and analytics team focuses on transforming media data into strategic recommendations. Members work closely with regional partners to ensure measurement consistency and relevance across markets.
What Success Looks Like
Within six months, consultants will have implemented at least two updated measurement frameworks, improved data reporting speed by 20%, and received positive feedback from regional stakeholders on insight clarity.
Not available
