Warner Music Group is hiring a Marketing & Digital Marketing Coordinator to join the Warner Records Artist Marketing team. In this vital role, you will work with some of the most iconic artists in the world, using viral and digital marketing to activate fans and drive awareness, sales, and streaming consumption.
What You'll Do
- Support the Digital and Marketing team in all aspects of artist campaigns.
- Develop viral and creator campaigns on TikTok, X, Instagram, YouTube, and Snap.
- Manage and create super fan groups for Warner Records' most iconic artists.
- Work hand-in-hand with Creative to ensure all content feels cohesive and on-brand.
- Execute short-form content shoots for artists.
- Manage the calendar of the SVP, Marketing and Digital Strategy.
- Manage artists' YouTube Channels.
- Flag potential problems seen on social media.
- Support the department SVP with admin tasks like scheduling and expenses.
- Work collaboratively with other departments such as Marketing, Production, and A&R Admin.
- Send assets to the design team for creation to support all releases.
- Participate in weekly brainstorms about artists' digital strategies.
- Create custom ticket links as needed.
- QA and upload social assets for artist channels.
- Add tour and livestream dates to artist websites and social media.
- Strategize and create content for all official Warner Records social channels.
What We're Looking For
- Bachelor’s degree or equivalent.
- Minimum of 2+ years professional experience in digital/social media marketing or direct-to-consumer marketing.
- Outstanding organizational and communication skills, and expertise in social media content strategy.
- Passion for fan-focused digital strategies with a problem-solving attitude.
- Ability to excel in a fast-paced, team-oriented environment.
- Knowledge on how to “move the needle” online to drive consumption, engagement, or growth.
- A deep professional understanding of interactive technologies: TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, Email/CRM strategy.
- A passion for rock and pop music.
- Experience with viral creator campaigns and relationships with agencies and creators.
- Experience with content seeding.
Nice to Have
- Graphic design knowledge with Photoshop, Illustrator, Canva.
- Video editing experience for short-form video with programs like Adobe Premiere or iMovie.
- Experience using project management software such as Monday and Basecamp.
- Understanding of social media analytics and posting tools like Chartmetric.
- Record Label experience.
- People management skills.
- Catalog marketing experience.
Technical Stack
- TikTok, X, Instagram, YouTube, Snap, Facebook, Threads, Discord
- Adobe Premiere, iMovie, Photoshop, Illustrator, Canva
- Monday, Basecamp, Chartmetric
Team & Environment
You will be a member of the Warner Records Artist Marketing team, reporting directly to the SVP, Marketing and Digital Strategy.
Benefits & Compensation
- Compensation: $20.00 to $24.00 Hourly
Work Mode
This role follows a hybrid work model.
Warner Music Group is an Equal Opportunity Employer.
