Empowerly is looking for a Content Writer to own its written content engine across blogs, landing pages, and conversion pages. You will be accountable for transforming organic traffic into clarity, trust, and measurable enrollment impact. This role is built for someone who enjoys writing at volume, refining existing work, and turning drafts into high-performing growth assets.
What You'll Do
- Write high-quality, SEO-informed blog posts aligned to demand and business priorities.
- Rewrite and elevate existing content to improve clarity, structure, depth, and conversion intent.
- Maintain a consistent publishing cadence with operational discipline.
- Apply keyword strategy and search intent alignment to all content.
- Structure content using clear header hierarchy (H1–H3).
- Recommend internal linking opportunities.
- Partner with the SEO Manager to refresh and optimize content based on performance data.
- Write and optimize copy for webinar landing pages and program pages.
- Improve headlines, CTAs, page structure, and narrative flow.
- Refresh outdated content to reflect evolving positioning.
- Write or refine paid social ads, webinar promotions, and supporting assets.
- Align messaging to audience intent and funnel stage.
- Collaborate with paid and design teams to iterate quickly.
- Work closely with the SEO Manager on briefs and refresh priorities.
- Collaborate with designers on layout and UX alignment.
- Partner with the webinar team on topic framing and landing page messaging.
- Support PR and partnership initiatives with high-quality tentpole content.
What We're Looking For
- Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field.
- 5+ years of experience as a content writer or copywriter.
- Demonstrated strength in long-form writing with a clear, confident voice.
- Proven experience writing for SEO performance and conversion impact.
- Comfort rewriting and significantly improving existing content.
- Ability to produce high-quality work efficiently in a fast-paced environment.
- Native or near-native English proficiency.
- A portfolio or writing samples that demonstrate depth, clarity, structure, and persuasive ability.
Nice to Have
- Experience in education, EdTech, or service-based businesses.
- Familiarity with HubSpot, Airtable, or structured content workflows.
- Working knowledge of paid social, funnel metrics, or CRO principles.
Benefits & Compensation
- Health, dental, and vision insurance.
- Paid vacation and sick days.
- 401(k).
- Opportunity to grow within a supportive, high-performance, mission-driven team.
Work Mode
This is a global remote position.
Empowerly operates with clarity, ownership, intellectual honesty, and respect.
