Adyen is hiring a Content Marketing Manager to define how our story is told in Singapore and across the APAC region. This is a strategic, hands-on role responsible for the day-to-day creation, execution, and optimization of our content marketing plan.
What You'll Do
- Enhance and execute the content roadmap for APAC, creating bespoke strategies localized for diverse regulatory and cultural environments.
- Define and manage Adyen APAC’s presence on social channels, primarily LinkedIn, developing 'social-first' content and thought-leadership programs.
- Monitor evolving B2B media trends, platform algorithms, and content consumption behaviors to refine format, tone, and distribution strategy.
- Work closely with local and global teams, including country marketing managers, designers, product marketing, commercial teams, sales, and agencies.
- Develop and execute detailed project plans, encompassing resources, timelines, and milestones for multiple complex projects.
- Write, edit, proofread, publish, and optimize long and short-form copy for case studies, videos, blog posts, reports, event assets, ad copy, social copy, and email nurturing flows.
- Adapt global content for the APAC market, ensuring the Adyen voice resonates locally without losing its global identity.
- Manage external writing resources, ensuring adherence to product standards and brand consistency.
- Analyze content performance using data to provide reporting and actionable insights.
- Proactively integrate AI tools into workflow to accelerate output.
- Stay up-to-date on industry trends and best practices in content marketing to drive innovation.
What We're Looking For
- 5+ years in content marketing or strategic copywriting.
- Strong understanding of the evolving media landscape and how B2B audiences consume content.
- Impeccable eye for detail and a journalistic attitude; ability to turn complex technical updates into compelling stories.
- Understanding of the LinkedIn algorithm and how to create content that encourages shares, comments, and professional engagement.
- Curious and strives to understand the motivations, behaviors, and pain points of our merchant audience.
- Proven ability to meet strict deadlines while remaining open to iteration and feedback.
- Availability for some domestic and international travel.
Nice to Have
- B2B Tech, Fintech, or Financial Services background.
Team & Environment
You will report to the Head of Studio, APAC, and work collaboratively with local and global teams, agencies, and freelancers.
Work Mode
This role is onsite in Singapore.
Our unique approach is a product of our diverse perspectives. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
