Directive Consulting is hiring a Content Manager to play a crucial, client-facing role in developing and executing holistic marketing strategies for our Enterprise clients. You will be responsible for creating custom client strategies, managing day-to-day deliverables, and serving as the primary interface for communication.
What You'll Do
- Create custom strategies and implement best practices for clients to achieve their North Star Metrics (NSMs).
- Build and optimize strategies using project phase, client marketing goals, campaigns, and historical performance data.
- Craft creative briefs and compelling content campaigns based on competitor and audience insights.
- Use available data from tools like Google Analytics, CRM, SEMRush, and Ahrefs to set and present client goals, approved by an Associate Director.
- Ensure strategy execution via project management, delegating tasks in Asana to team members and clients.
- Work with content writers and designers to complete content campaigns on time and to client quality standards.
- Build and maintain relationships with clients as the main interface, communicating proactively about timelines, goal progress, and roadblocks.
- Report to clients bi-weekly on NSM progress and deliverables, and provide monthly, quarterly, and bi-annual business reviews.
- Regularly identify opportunities for client growth within Directive, including upsells, cross-sells, and referrals.
What We're Looking For
- A proven track record of success implementing SEO principles and content strategy, including keyword research, on-page optimisation, and link building.
- Analytical insight and the ability to analyse website traffic and SEO metrics using tools like Google Analytics.
- Strong communication skills and comfort in client-facing roles, owning relationships with key stakeholders.
- Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog or other crawling tools.
- Proven organisational, project, and time management skills.
- Genuine enthusiasm for digital marketing, SEO, and content.
- Must have agency experience.
- Must have B2B tech and/or SaaS experience.
Technical Stack
- Google Analytics
- Google Search Console
- SEMRush
- Ahrefs
- Screaming Frog / crawling tools
- Asana
Team & Environment
You will report to an Associate Director (AsD) and work closely with them. You will also partner with Project Managers, content writers, and designers to execute client strategies.
Benefits & Compensation
- Set living wage.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- 100% employer-paid plan for you and a 50% employer contribution for your dependents.
- Mental health access to certified therapists through Spring Health and membership to Headspace.
- Physical wellness via Gympass.
- Unlimited PTO with a 2-week minimum.
- Paid Company Holidays, Your Birthday Off, and End of Year Recharge (Closed December 24 - January 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Annual Anniversary Trip with peers and executive leadership.
Work Mode
This is a remote-first position open to candidates located in Mexico.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
