About the Role
Role details below.
Responsibilities
- Serve as the primary marketing lead for the PerfectScale business unit
- Translate revenue targets and expansion goals into a unified quarterly marketing strategy
- Define ICP segmentation across Kubernetes users, enterprise container teams, and CSP related solutions
- Shape economic narratives around data platform waste reduction and performance optimization
- Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
- Ensure PerfectScale positioning is clearly differentiated in the data optimization market
- Be responsible for ensuring the business unit has focus, clarity, and a defined market story
- Lead and direct cross-functional execution across Growth and Digital including paid search around Kubernetes optimization
- Execute LinkedIn targeting for data engineering and FinOps leaders
- Implement retargeting strategies tied to Kubernetes optimization interest
- Enable SDR campaign follow-up strategy
- Lead content initiatives including Kubernetes optimization guides
- Develop Kubernetes efficiency playbooks
- Produce case studies showing measurable cost reduction outcomes
- Create economic value narratives tied to cost savings
- Lead creative development including campaign themes for Kubernetes optimization
- Develop visual positioning aligned to enterprise Kubernetes usage
- Develop and manage strategic campaign briefs that align messaging, audience, and economic outcomes
- Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem
- Run Kubernetes digital campaigns
- Execute Kubernetes optimization webinars
- Organize executive roundtables for Kubernetes and FinOps leaders
- Develop campaign landing pages tied to measurable cost outcomes
- Build content programs around 'Kubernetes optimization'
- Drive performance against marketing sourced pipeline
- Drive performance against customer expansion
- Drive performance against cost per qualified meeting
- Drive performance against pipeline velocity
- Move beyond one-off webinars and build a repeatable Kubernetes narrative
- Develop quarterly thought leadership themes around Kubernetes efficiency
- Position PerfectScale as the intelligent optimization layer for Kubernetes
- Align with Product and BU Sales to highlight roadmap and innovation
- Ensure conversion from registrant to opportunity is structured and measurable
- Partner with Content, Growth, Sales, and RevOps to create visibility into cost per lead and cost per meeting
- Track conversion to opportunity
- Measure pipeline contribution
- Measure influenced revenue
- Continuously refine programs based on performance data and economic outcomes
- Think in revenue impact, not campaign volume
Team
Reports to: VP, Global Marketing
Additional Information
- Role sits at the intersection of Kubernetes optimization, Kubernetes observability and governance, and performance and cost efficiency for enterprise container workloads
- Accountable for turning strategy into measurable revenue impact
- Must think in revenue impact, not campaign volume
