Liquid I.V. is looking for a Contractor, Consumer Insights Manager for a 6-month engagement. Reporting to the Senior Director of Consumer Insights, you will serve as the lead insights partner to the Upstream Innovation Brand Marketing team to guide the development of our 3-year product innovation strategy.
What You'll Do
- Design, execute, and present quantitative and qualitative research to develop and optimize Liquid I.V.’s 3-year product innovation pipeline.
- Manage end-to-end research projects from inception to conclusion, including recommending methodologies, managing the RFP process, and managing vendor relationships.
- Engage closely with product innovation and development, sensory insights, brand marketing, and sales teams to ensure an insights-driven approach.
- Leverage syndicated data sources like Circana POS and panel data to monitor the brand/category and address ad-hoc business issues.
- Identify forward-looking consumer trends, cultural tensions, and category dynamics to inspire future product innovations.
- Collaborate with the Consumer Insights Senior Manager to ensure a seamless transition of consumer knowledge from upstream development to downstream go-to-market execution.
What We're Looking For
- Bachelor’s degree in a related field.
- Minimum 5 years in consumer insights, market research, and/or marketing consultant roles.
- Experience in custom qualitative and quantitative consumer research.
- Well-versed in a broad range of research methodologies like MaxDiff, conjoint, and TURF.
Nice to Have
- Advanced degree.
- 4+ years working in CPG brand.
Team & Environment
You will report to the Senior Director of Consumer Insights and serve as the lead insights partner to the Upstream Innovation Brand Marketing team.
Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, and generous benefits and perks that empower employees to champion their wellbeing every day. We are committed to building an inclusive culture of belonging that embraces the diversity of our people and reflects the diversity of our communities and customers.
Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.
