The Commercial Finance Director will act as the architect of Veezu’s commercial operating system, designing the frameworks, metrics, and insights that connect acquisition, engagement, supply density, and profitability. This role operates at the center of Veezu’s growth strategy, building the financial infrastructure that enables scalable performance and long-term value creation at the UK's fastest growing taxi and private hire technology business.
What You'll Do
- Define the hierarchy of input metrics that govern Veezu’s performance, including activation and conversion behaviours, frequency and engagement signals, and supply utilisation and marketplace balance.
- Shift the organisation from retrospective reporting toward forward-looking control of performance drivers.
- Lead financial governance of customer acquisition and lifecycle economics, including CAC efficiency, channel performance, LTV modelling, cohort analysis, growth efficiency and payback.
- Partner with Growth teams to extend LTV curves by increasing frequency, improving retention and deepening customer engagement.
- Architect and refine the commercial flywheel across acquisition, engagement, experience, retention and reinvestment.
- Build models that connect behavioural inputs to financial outcomes and ensure growth decisions are aligned to long-term value creation.
- Challenge assumptions with data and ensure initiatives are evaluated honestly and anchored in measurable drivers.
- Personally partner with the Chief Growth Officer and Chief Operating Officer, translating complex marketplace dynamics into clear executive insight.
- Elevate analytical capability through leadership of a high-performing team of growth and data analysts.
- Designing and embedding a driver-led commercial performance framework across the organisation.
- Building cohort-driven lifecycle economic models and CAC governance structures.
- Architecting and evolving Veezu’s commercial flywheel and growth engine.
- Developing forward-looking performance control mechanisms focused on input metric mastery.
- Enhancing analytical capability and insight generation across Growth and Operational leadership.
What We're Looking For
- Experience operating in recurring-revenue or marketplace-led businesses
- Deep fluency in CAC, LTV, unit economics and growth efficiency
- Strong capability in cohort analysis and lifecycle financial modelling
- Demonstrated ability to identify and operationalise input metrics that drive performance outcomes
- Strong intellectual honesty with the ability to champion growth while constructively challenging assumptions
- Proven experience building frameworks and systems that support scalable commercial decision-making
- Leadership capability managing and developing analytical and commercial finance teams
Team & Environment
- Reports to the Chief Commercial Officer and Chief Operating Officer
- Leadership of a high-performing team of growth and data analysts
Benefits & Compensation
- Flexible location with regular attendance expected in Cardiff HQ
- Opportunity to personally partner with top executives including the Chief Growth Officer and Chief Operating Officer
- Leadership of a high-performing team of growth and data analysts
- Work at the UK's fastest growing taxi and private hire technology business
Work Mode
- Role is flexible on location but requires regular attendance in Cardiff HQ
Veezu is committed to fair and inclusive recruitment, welcoming applications from all backgrounds, experiences, and communities.
