The Accelerated Agency is hiring for a CloudOne Digital Careers role to lead full-cycle B2B marketing efforts for enterprise customers. You will convert prospects, increase account value through targeted upsell plays, and reduce churn across key customer segments.

What You'll Do

Assist in developing Enterprise ICP-specific lifecycle strategies for email, SMS, and proactive live chat.
Define segment-specific customer journeys mapping acquisition, upsell, cross-sell, and retention touchpoints.
Partner with Product Marketing to align lifecycle messaging with product positioning and upgrade paths.
Develop and manage audience segments for each Enterprise ICP, tailoring content, offers, and CTAs.
Ensure data hygiene, list maintenance, and integration between marketing automation platforms and CRM.
Build, launch, and manage automated and ad hoc campaigns across email, SMS, and proactive live chat.
Code responsive HTML emails, collaborate with creative for assets, and ensure brand consistency.
Configure lifecycle journeys, triggers, and segmentation in the marketing automation platform.
Deploy proactive AI live chat triggers tied to ICP behaviors and lifecycle stages.
Monitor and improve lifecycle KPIs including Net-New MRR, expansion MRR, attach rate of add-ons, churn rate, and NRR.
Use behavior-based triggers (e.g., CPU usage, plan limits, abandoned carts) to launch timely upgrade/cross-sell prompts.
Conduct A/B tests on messaging, offers, and timing to maximize conversion and retention rates.
Work with Paid Media, SEO, and Content teams to align top-of-funnel acquisition with lifecycle messaging.
Partner with Creative for campaign assets and CRO team for landing page optimization.
Coordinate with BI for customer segmentation, reporting, and journey performance insights.

What We're Looking For

5+ years in B2B lifecycle, CRM, or retention marketing.
Proven track record building automated, multi-channel lifecycle programs that drive revenue growth.
Strong understanding of customer segmentation, ICP-based marketing, and behavior-driven triggers.
Hands-on experience with CRM & email/SMS automation platforms (e.g., 6Sense, Salesforce, Customer.io, HubSpot).
HTML/CSS skills for email coding.
Data-driven mindset with ability to interpret KPIs and recommend optimizations.
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Strong collaboration skills for working across marketing, product, and creative teams.

Nice to Have

Experience in SaaS, hosting, or ecommerce.

Technical Stack

6Sense
Salesforce
Customer.io
HubSpot

Team & Environment

Collaborate with paid media, SEO, product marketing, and creative teams.

Benefits & Compensation

Medical, Dental, Vision, Prescription benefits
Traditional and Roth 401k with company matching
A collaborative team culture
Consistent/set work hours
Challenging non-redundant daily duties
A voice in how things get done
Access to ongoing training
Compensation: $110K - $130K annually

Work Mode

This is a remote position.

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