Ethos is hiring a Channel Marketing Manager

BetterHelp (via TensorOps) is hiring a Channel Marketing Manager focused on Independent Software Vendors (ISVs). You will build, execute, and optimize partner marketing programs that accelerate the adoption of payment solutions within software platforms. Reporting to the Director of Channel Marketing, you will join a collaborative, fast-paced team that empowers ISV partners to deliver innovative, frictionless payment experiences.

What You'll Do

• Develop and execute targeted ISV partner marketing programs that drive platform adoption, activation, and long-term engagement.
• Build onboarding and enablement journeys tailored to ISV needs, including toolkits, messaging guides, and GTM assets.
• Collaborate with Account Managers to support ISV lifecycle growth—awareness, adoption, expansion, and retention.
• Plan and manage scalable partner campaigns such as webinars, joint content, industry events, digital programs, and in-platform feature promotions.
• Create Campaign-in-a-Box kits specifically designed for ISVs, enabling rapid time-to-market for co-branded or white-label campaigns.
• Develop product launch support materials to help ISVs bring new payment capabilities to their customers.
• Partner closely with Product Marketing, Product, Sales, and Partner Success to align messaging and ensure a cohesive ISV GTM strategy.
• Translate technical payment capabilities into clear, compelling value propositions for software platforms.
• Own the Market Development Funds (MDF) process for ISV partners—including budgeting, forecasting, tracking, and ROI analysis.
• Measure and analyze campaign performance, partner engagement, and revenue impact; recommend optimizations based on insights.
• Stay current on ISV market trends, vertical-specific needs, competitive programs, and emerging technology shifts.
• Identify opportunities to evolve partner messaging, positioning, and channel strategy.

What We're Looking For

• Bachelor’s Degree in Marketing, Communications, Business, or equivalent experience.
• 5–7 years of B2B or SaaS marketing experience.
• Strong understanding of the ISV business model, partner monetization, and software-driven GTM motions.
• Proven experience building scalable partner programs and GTM launches.
• Excellent storytelling, writing, and communication skills tailored for technical and business audiences.
• Analytical mindset with experience using data to drive decisions and demonstrate impact.
• Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.
• Collaborative team player who builds trust with internal stakeholders and external partners.
• A proactive, curious, growth-oriented mindset.

Nice to Have

• Experience ideally with ISVs, channel partners, or fintech ecosystems.

Team & Environment

Reporting to the Director of Channel Marketing, part of a collaborative, fast-paced team.

Benefits & Compensation

• A remote first culture!
• Flex PTO
• Health, Dental and Vision Insurance
• Company volunteer days

Compensation: $85,000 - $105,000 USD

Work Mode

This is a remote position open to candidates in the UK and US.

We are committed to providing equal employment opportunities for all employees and applicants without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, genetic information, age, disability, veteran status or any other basis protected by applicable law.