Lincoln Electric is hiring a Business Development Manager, Plasma Cutting – North America. This role is responsible for driving profitable growth, market expansion, and strategic adoption of the plasma cutting product portfolio across North America. You will own regional business performance and align product strategy, go-to-market execution, customer engagement, and channel effectiveness.
What You'll Do
- Develop and execute the North America plasma cutting business strategy.
- Identify market segments, applications, and customers with the highest growth potential.
- Define regional value propositions and positioning based on customer and competitive insights.
- Own regional revenue, margin, and growth targets.
- Drive pipeline development with Sales and channel partners.
- Monitor performance trends and recommend corrective actions.
- Provide prioritization and direction to field application resources.
- Align application support deployment with key accounts and growth initiatives.
- Support product trials, demonstrations, and technical escalations.
- Partner with a dedicated customer service team supporting plasma cutting customers.
- Ensure service priorities align with customer commitments and business goals.
- Use service insights to drive continuous improvement.
- Work closely with engineering, operations, marketing, and sales to ensure successful product commercialization.
- Lead portfolio reviews and communicate performance metrics to stakeholders.
- Lead your team to conduct in-depth customer research to validate market needs and guide product improvements.
- Track competitor activities and emerging trends.
- Establish and monitor team and product KPIs, ensuring alignment with business goals.
- Share accountability for the performance and results of the team.
What We're Looking For
- Bachelor’s degree in Engineering, Business, Marketing, or a related field.
- 10+ years of industry-related experience in product management or portfolio strategy, ideally in a manufacturing or industrial setting.
- Strong understanding of product lifecycle management and go-to-market strategies.
- Proficiency in data analysis and financial modeling.
- Excellent communication, leadership, and project management skills.
- Ability to work remotely and travel a minimum of 30% or more.
Nice to Have
- MBA
Team & Environment
This role provides dotted-line leadership to Field Application Support and a dedicated Customer Service team.
Benefits & Compensation
- Compensation Level III Minimum: $99,210.00
Work Mode
This is a remote role open to candidates across North America.
Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.
