Rothmans, Benson & Hedges Inc. (RBH), a subsidiary of Philip Morris International, is seeking a Brand Manager for a temporary maternity leave replacement position for approximately 9 months. You will be responsible for the end-to-end management of a leading brand, shaping its messages and content, driving cross-functional projects, and collaborating with a wide range of stakeholders.
What You'll Do
- Lead the full process of brand management end to end, including visual identity, messaging, and alignment with global strategies and local regulations.
- Write, edit, and approve consumer and customer content, including 1-2-1 messages, briefs, value propositions, and CRM communications.
- Work closely with internal teams such as Trade, Sales, Digital, Legal, EA, and Finance.
- Develop marketing concepts and creative assets, visibility and displays, events, experiential activations, and B2B and B2C collaborations.
- Analyze performance by assessing effectiveness, tracking trends, generating insights, and improving marketing execution in field and digital.
- Collaborate with global stakeholders on material approvals, message adaptation, and supporting product introductions to international markets.
- Maintain field presence through launches, visits, and activities at distribution centers about once a month.
- Manage projects on an ongoing basis and track deliverables to completion.
What We're Looking For
- 2–3 years of experience in brand management and/or within an advertising agency.
- Native Hebrew speaker with high proficiency in English for speaking, reading, and writing.
Nice to Have
- Bachelor's degree in marketing, business administration or a relevant field.
- Ability to work independently and think creatively with high attention to detail.
- Deep marketing understanding, content writing ability and project management skills.
- Ability to work with many interfaces, ask questions, initiate and manage prioritization.
- A genuine hunger to learn, develop and enter the world of branding and consumerism from the customer side.
Team & Environment
You will report to the Manager SFP Brand.
Work Mode
This is a local-country position.
