Mammaly, a certified B Corp committed to healthy and happy dogs through premium supplements, is looking for a Brand Director. You will lead the brand team to strengthen Mammaly as the leading holistic pet nutrition provider, reporting directly to Co-Founder and Co-CEO Stanislav Nazarenus.

What You'll Do

Develop and implement comprehensive brand strategies that support business goals.
Evolve Mammaly's visual identity and story across all products and channels.
Ensure brand consistency across every online and offline touchpoint.
Develop and manage a 360° content calendar.
Plan, implement, and optimize multi-channel marketing campaigns for customer acquisition.
Create and test optimized creative assets to support ongoing acquisition.
Develop influencer marketing strategy, manage budgets, and identify relevant partners.
Expand influencer collaborations to boost brand awareness, engagement, and loyalty.
Use market and customer analyses to identify trends and opportunities.
Collaborate with cross-functional teams to ensure brand coherence.
Manage external agencies for effective marketing initiative implementation.
Develop and manage the brand marketing budget for maximum impact.
Monitor and report on KPIs to evaluate campaign effectiveness.
Observe trends, technologies, and competition to spot innovation opportunities.
Introduce new, creative marketing strategies to differentiate the brand.
Build, lead, mentor, and motivate a high-performance marketing team.
Foster a culture of creativity, collaboration, and continuous improvement.

What We're Looking For

More than 6 years of experience in brand marketing in a leadership position.
Digital native, community builder, and expert in communicating product benefits.
Demonstrable success in developing and implementing branding strategies.
Affinity for the pet industry with a good understanding of market trends.
Expertise in all relevant e-commerce topics, especially D2C.
Holistic understanding of acquisition, brand, and retention KPIs.
Strong skills in team leadership, mentoring, and motivation.
Fluent in German and English.
Residence in Germany.
You have a dog.

Nice to Have

Experience ideally in D2C/E-Commerce & Physical Goods.

Team & Environment

You will lead a team around content, social media, influencer, campaigns, and PR, reporting directly to Co-Founder and Co-CEO Stanislav Nazarenus.

Benefits & Compensation

100% flexible workday.
Provided with everything needed to work from home (choice of high-end Mac or Windows setup).
Work from home or in the Berlin office.
Berlin office with coffee, tea, snacks, fresh fruit, and breakfast cereals free of charge.
75% employee discount on orders up to a value of 100 euros per month.
Company pension scheme (BaV), company accident insurance (BkV), and more.

Work Mode

This is a hybrid role based in Germany, with flexibility to work from home or the Berlin office.

Mammaly has a diverse and inclusive workforce. Equal opportunity is lived in our corporate culture. Regardless of ethnic origin, cultural background, gender, nationality, religion, disability, or sexual orientation, you are welcome here.