JTI, a global company of 46,000 people, is looking for a Brand Associate Manager in Taipei to drive growth within its portfolio. You will safeguard and strengthen brand equity while delivering on profit, volume, and equity objectives. Reporting to Marketing Portfolio Manager Jade Lin, you will be responsible for developing brand plans and ensuring consistent brand positioning and execution.
What You'll Do
- Drive market share growth and strengthen brand equity for HTS brands in Taiwan.
- Lead portfolio, pricing, packaging, and communication strategies.
- Evaluate new product opportunities and identify key priorities for sustainable growth.
- Lead the planning and execution of new product launches.
- Ensure full compliance with local regulations by collaborating with Global and Regional R&D, GSC, GBS, HQ Brand Groups, and internal cross-functional teams.
- Monitor JTI and competitor performance.
- Analyze drivers of success and underperformance to develop action plans.
- Provide timely business performance updates to senior management locally, regionally, and at HQ.
- Collaborate closely with Trade Marketing, Field Marketing, and Sales teams to execute brand RTM strategies and activations.
- Partner with the SI team to analyze consumer behavior and generate actionable insights.
- Identify new business opportunities and potential growth drivers.
- Develop and manage marketing budgets.
- Provide regular reporting and analysis on marketing performance to stakeholders.
- Manage relationships with local and international agencies and vendors, including bidding, contracts, and project implementation.
What We're Looking For
- University degree.
- 4–5 years of relevant work experience.
- Proven experience leading projects or managing cross-functional initiatives involving global teams.
- Experience working in global functions within multinational companies.
- Strong strategic thinking, problem-solving, and communication skills.
- Proficiency in Microsoft Office.
- Resilient, results-oriented, and proactive with strong ownership.
- Strong team player with the ability to collaborate across functions.
- Fluent in Mandarin and English.
Nice to Have
- MBA or equivalent educational background.
- Experience in FMCG or related industries.
- Experience in electronics companies (e.g., Philips, LG, Samsung).
- Proficiency in Power BI.
Technical Stack
- Microsoft Office
- Power BI
Team & Environment
You will report to Jade Lin, Marketing Portfolio Manager.
Work Mode
This is an office-based position located in Taipei, Taiwan.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds.
