Remote (Country) Full-time

Rula is hiring a B2B MarTech Manager - Analytics (Remote)

About the Role

Rula is hiring a B2B MarTech Manager - Analytics to own and execute our roadmap for B2B full-funnel reporting and analytics. You'll create self-serve tools and reports through systems architecture, analytics instrumentation, and automation to scale how we generate, qualify, and target B2B demand.

What You'll Do

  • Own and execute Rula's Roadmap for B2B full-funnel reporting and analytics.
  • Create self-serve tools and reports through strong systems architecture, analytics instrumentation, and automation.
  • Help scale how we generate, qualify, and target B2B demand by setting HubSpot automations.

What We're Looking For

  • 5+ years of related professional experience across MarTech, Business Systems, Marketing, RevOps, Performance Marketing, Demand Generation, or Revenue Operations for B2B companies.
  • Strong problem discovery and requirements definition skills.
  • Previous ownership or involvement in B2B marketing analytics and reporting beyond just creating reports.
  • Experience implementing attribution approaches that informed marketing strategy, investment decisions, or performance evaluation.
  • Experience creating automated workflows, sending information between systems, and using technology to automate processes.
  • Ability to define scalable systems architecture and execute under ambiguity and in unfamiliar technical environments.
  • A track record of successfully leading projects that require cross-functional collaboration.

Nice to Have

  • HubSpot Management expertise.
  • Experience with Clay or equivalent, data scraping, and data enrichment.
  • Experience writing SQL queries.
  • Experience creating recurrent reporting for Marketing or Finance teams.
  • Experience connecting digital ad accounts with Segment, Freshpaint, or equivalent.
  • Experience with low-code API integrations.

Technical Stack

  • Looker, HubSpot, Redshift, HEX, funnel.io, Segment, Freshpaint

Team & Environment

Sits on the B2B growth team and partners closely with Sales, RevOps, Data Engineering, Finance, and Analytics.

Benefits & Compensation

  • 100% remote work environment.
  • Attractive pay and benefits with full transparency of pay ranges.
  • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
  • 401(k) plan access.
  • Generous time-off policies including 2 company-wide shutdown weeks each year.
  • Paid parental leave for all parents.
  • Employee Assistance Program (EAP).
  • New hire home office stipend.
  • Quarterly department stipend.
  • Wellness events and lunch & learns.
  • Community and employee resource groups.

Work Mode

This is a fully remote position open to candidates in the United States.

Rula believes that diversity, equity, and inclusion are fundamental to our mission of creating a world where mental health is no longer stigmatized or marginalized.

Required Skills
LookerHubSpotRedshiftHEXfunnel.ioSegmentFreshpaintSQLData AnalysisMarketing AnalyticsData ModelingETLData VisualizationB2B Marketing
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About company
Rula

Rula is a mental healthcare company dedicated to providing quality, evidence-based, and compassionate care, aiming to destigmatize mental health and treat it as integral to overall well-being.

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Posted 2 months ago