Ethos is hiring a B2B Marketing Analytics Director

Wellhub (previously Gympass) is a corporate wellness ecosystem connecting employees to premier partners for fitness, mindfulness, therapy, nutrition, and sleep through a comprehensive subscription model. Established in 2012 and headquartered in NYC, we operate across 11 countries with a mission to revolutionize workplace wellness. We are seeking a B2B Marketing Insights Director for our Marketing team in São Paulo, Brazil! This role represents a strategic opportunity to transform our data approach, driving growth and revenue through advanced analytical methodologies. The ideal candidate will serve as a pivotal bridge between data and business leadership, transitioning our team towards a proactive, insight-driven strategy. We require a strategic thinker capable of translating complex data analyses into compelling narratives that optimize marketing performance and ROI. YOUR IMPACT: - Manage and develop the B2B marketing analytics team - Uncover granular, localized insights to inform strategic decisions - Collaborate cross-functionally with Sales to accelerate pipeline - Generate executive-level performance reports - Standardize marketing funnel measurement concepts - Oversee dashboard development with robust data governance - Evaluate and implement advanced marketing analytics technologies - Leverage AI-powered insights for campaign optimization - Lead data budgeting and planning cycles - Embody our wellness mission by prioritizing personal and collective wellbeing CANDIDATE PROFILE: - Extensive experience in B2B SaaS marketing analytics leadership - Bachelor's/Master's in quantitative discipline - Advanced data analysis and interpretation skills - Comprehensive understanding of B2B revenue funnel dynamics - Proficiency in data visualization and marketing technologies - Exceptional data storytelling capabilities - Strong leadership and strategic communication skills - Native-level English proficiency - Familiarity with AI/ML applications in B2B contexts We encourage diverse applicants and welcome candidates who might not perfectly match every requirement. Our commitment to inclusivity means we evaluate potential beyond strict criteria. COMPREHENSIVE BENEFITS: - Complimentary Wellhub wellness platform access - Comprehensive health and insurance coverage - Flexible work arrangements - Adaptable scheduling - Generous paid time off - Comprehensive parental leave - Significant career development opportunities - Collaborative, global work environment Wellhub champions diversity, equity, and belonging, ensuring equal opportunities for all candidates regardless of background. Join us in transforming corporate wellness and creating meaningful impact!