NRG is hiring an Associate Product Manager for Direct Energy's product development in the Alberta residential market. This role reports to the Manager, Product Management and supports core, cross-serve, and digital acquisition and retention initiatives. You will help translate strategy into action by managing day-to-day execution, coordinating cross-functional teams, and tracking progress across multiple products.
What You'll Do
- Act as a right hand to the Manager of Product Management, helping to move forward high-priority initiatives across core energy products, cross-serve offerings, and digital journeys.
- Support the product development lifecycle from discovery through execution by organizing workstreams, tracking deliverables, and ensuring follow-through on action items.
- Contribute directly to product artifacts such as opportunity assessments, competitive analysis, product requirement documents, customer journey maps, empathy maps, and personas.
- Support product and feature development by conducting ad hoc analyses, quantitative deep dives, and synthesizing qualitative insights to inform decisions and prioritize enhancements.
- Analyze product performance data to uncover trends and support decision-making on adoption, churn, conversions, and NPS.
- Help define success metrics, monitor KPIs, and assist in building reporting dashboards in partnership with analysts and digital teams.
- Conduct customer, competitive, and market research to inform roadmap prioritization and feature development.
- Assist in the ideation, implementation, and analysis of A/B tests and other experiments to validate hypotheses and drive continuous optimization.
- Collaborate cross-functionally with Sales, Marketing, Digital, Legal, and Operations teams to drive alignment and execution.
- Support documentation, stakeholder updates, and communications to ensure visibility and clarity across initiatives.
- Bring structure and organization to ambiguous or evolving projects, helping to simplify and clarify next steps.
- Contribute to the creation and refinement of product roadmaps by organizing and assessing feature ideas, business cases, and customer insights.
- Support go-to-market readiness by coordinating with cross-functional teams on launch materials, timelines, and training needs.
- Assist in identifying operational and digital pain points within customer journeys and contribute to ideating improvements.
- Take ownership of documenting key product decisions, dependencies, and post-launch results to ensure a clear record of product evolution.
What We're Looking For
- A strong analytical mindset and foundation in analytics.
- A demonstrated desire to grow in product management.
- A passion for organization and meticulous attention to detail.
- A motivated self-starter who proactively drives work forward.
Team & Environment
You will report directly to the Manager, Product Management and work closely with product leads and cross-functional teams in a dynamic environment.
Work Mode
This role follows a hybrid work model focused on the Alberta residential market.
NRG fosters a dynamic, unified, and inclusive culture with programs designed to help employees develop skills for success now and in the future. We aim to champion employees and bring value to customers, investors, and society.





