Life360 is looking for an Associate Media Director of Retail Media Networks. In this client-facing leadership role, you'll be responsible for the strategic direction, activation, and performance of retail media investments across owned, operated, and offsite ecosystems. You'll lead a team to ensure data-driven, commerce-focused campaigns that drive sales and maximize value.
What You'll Do
- Lead end-to-end strategy and execution across retail media networks such as Amazon Ads, Walmart Connect, Kroger Precision Marketing, Roundel, and Albertsons Media Collective.
- Oversee and review Media Managers' strategic media activation planning and buying across multiple channels for a portfolio of clients, ensuring flawless execution and performance.
- Maximize return on investment through strategic budget allocation, target audience optimization, and holistic activation strategies aligned with the consumer journey.
- Utilize client and proprietary data to enhance targeting, provide insights, and maximize campaign performance.
- Manage and mentor a team of media managers, providing guidance and holding them accountable to high standards.
- Build RMN expertise within the team through structured learning, certifications, and ongoing education on emerging retail and commerce trends.
- Serve as the senior retail media lead for key accounts, translating business objectives into measurable strategies.
- Collaborate with cross-functional teams to understand client needs and develop aligned media activation plans.
- Provide senior-level strategic leadership and maintain strong client relationships.
- Collaborate with Strategy, Planning, Business Development, and Client Experience teams to develop innovative media plans.
- Stay current with trends in retail media, shopper data monetization, commerce platforms, and retail technology.
- Provide thought leadership by staying updated on industry trends and identifying opportunities to improve performance.
- Manage relationships with media vendors and publishers, negotiating rates for best client value.
What We're Looking For
- 8+ years of experience in media, with a proven track record of delivering outstanding client results.
- At least 3 years focused on retail or commerce media.
- Skilled in conducting meticulous analysis of platforms, publishers, and channels to select the best options for client outcomes.
- Proven expertise managing RMN campaigns across multiple retailer platforms.
- Experience overseeing flawless execution of campaigns across all channels that meet client objectives and performance metrics.
- Ability to develop and execute strategic media activation plans across multiple channels.
- Ability to effectively manage and mentor a team of media managers, ensuring adherence to performance standards and best practices.
- Proficiency in maintaining overall control of workflow, assigning responsibilities, and addressing issues.
- Skill in supporting team members' personal development through goal setting, accountability, and tracking progress.
- Skill in maintaining strong client relationships and providing senior-level strategic media activation leadership.
Team & Environment
You will oversee a team of Media Managers spanning programmatic, search, social, and ad operations.
Work Mode
This role is open to candidates in the US.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
