Illumina is seeking an Associate Director, Sub-Regional Marketing Business Partner for France. This role sits within our Regional Field Marketing organization, serving as a key member of the sub-regional General Manager's extended leadership team. You will be responsible for developing, managing, and implementing strategic marketing plans aligned to sub-regional business plans, including go-to-market tactics for our on-market portfolio and new product introductions.
What You'll Do
- Formulate the marketing plan to support Illumina’s commercial goals in France.
- Develop go-to-market strategies and drive execution with clear milestones and action plans.
- Ensure marketing plans are market-relevant while aligning to Illumina’s strategies, product positioning, and branding.
- Develop a Marketing tactics flight plan with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams.
- Assess customer pipeline Marketing KPIs in the sub-region by stage.
- Build target customer engagement plans for current and new customers with GM, Sales, Sales Specialists, Strategic Growth, and Global teams.
- Report on Customer pipeline health KPIs regularly with GMs, Sales, Sales Specialists, and the Strategic Growth team.
- Work with campaign manager and ComOps partners to analyze and report on the performance of marketing campaigns and activities.
- Track leads generated from marketing activities.
- Report and analyze program performance and sales pipeline to ensure ROI for investments and efforts.
- Evaluate the performance of omni-channel marketing programs and recommend improvements.
- Ensure the return on investment of marketing activities is in line with European targets.
- Review targets and dashboards to measure efficiencies; report metrics regularly and adjust tactics to improve performance.
- Collaborate within a complex, matrixed structure as the sub-regional marketing point of contact across numerous functions.
- Engage with product marketing, TAMs and market analysts to conduct in-depth market research and analysis to identify opportunities, trends, and customer insights.
- Develop and manage the customer segment marketing budget, ensuring efficient allocation of resources and maximizing ROI.
What We're Looking For
- Bachelor’s degree in Biology, Biochemistry, or a related subject area.
- Extensive experience in marketing/healthcare marketing.
- Experience in a marketing role responsible for product or portfolio marketing, go-to-market strategy & execution.
- Proficiency in 4Ps and marketing mix, media outreach, content strategy/marketing, VOC/VOS, segmentation, multi-channel lead generation, value proposition, demand/lead generation strategies, and marketing program development and execution.
- Ability to prioritize and influence without authority in a large organization within a highly matrixed environment.
- Collaborative approach to developing and sharing strategy, tactics, and analytics.
- Demonstrates creativity, problem-solving ability, strong analytical and execution skills.
- Ability to plan, monitor, and manage budgets, schedules, and performance requirements for assigned business unit(s) and project(s).
- A track record of building measurable programs and marketing communications efforts that deliver against bold business goals.
- Highly organized with the ability to plan a project without missing a beat.
- Intellectually curious and comfortable in a hands-on role, analyzing what’s working and what’s not.
- Strategic focus and ability to lead teams without authority.
- Travel is required (~25%).
Nice to Have
- M.BA is preferred.
- Deep understanding of multiomics is a plus.
Team & Environment
Sits within the Regional Field Marketing organization and serves as a key member of the sub-regional General Manager's extended leadership team. This is an individual contributor role working in a cross-functional, matrixed organization.
Benefits & Compensation
- Flexible time off
- Private medical insurance
- Compassion and care time off
- Leisure travel insurance
- Pension
- Employee stock purchasing program
- Volunteer time off
Work Mode
This is a remote position located in France.
We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.
