Directive Consulting, a leading B2B performance marketing agency, is looking for an Associate Director of Demand Generation to lead a team and drive real revenue results for our clients. You will manage a pod of Demand Generation Managers, ensuring strategic leadership and client performance align with company financial goals.
What You'll Do
- Set strategic goals for every client engagement in your pod.
- Ensure clients follow best practices across all channels, with a focus on Paid Search, LinkedIn Advertising, LTV:CAC modeling, and Customer Generation.
- Break down barriers to campaign approval and support strategists.
- Provide team accountability and leadership by building structure, creating cadence, and empowering through clear communication.
- Develop and maintain strong relationships with client contacts.
- Drive client referrals through your professional network.
- Uphold a healthy direct margin within your pod by reducing churn and improving client & team retention.
- Ensure your team meets proper utilization and exceeds their revenue goals.
- Conduct Monthly Growth Audits to identify and assign growth strategies for each client.
- Work with the Director of Demand Generation to execute the department's operational vision.
- Own the performance management process for Demand Generation Managers.
What We're Looking For
- 5-8+ years of experience in paid media.
- 2+ years of recent agency experience.
- 2-3+ years of experience in managing teams.
- Proven expertise across paid search and paid social.
- Proven and measurable success within multi-channel paid media strategies.
- Equal parts competitive and curious, with a problem-solving mindset.
- Ability to organize, prioritize, and manage multiple projects simultaneously.
- A constant learner with enthusiasm for personal growth.
Nice to Have
- Experience in LinkedIn Ads, Bing Ads, Meta Ads, Linear TV, Terrestrial Radio, and The Trade Desk.
- SEO experience.
Team & Environment
You will manage a team of Demand Generation Managers and report to the Director of Demand Generation.
Benefits & Compensation
- Competitive base salary plus performance-based bonus eligibility.
- Medical, dental, and vision plans, disability, and life insurance coverage for you and your family.
- 100% employer-paid health plan for you and 50% employer contribution for dependents (US, CAD, MX).
- Mental health access to certified therapists through Spring Health and membership to Headspace.
- Physical health benefits: Physical therapy through Omada, Aaptiv virtual workouts, and a complimentary One Medical membership.
- Unlimited PTO (with a 2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 - Jan 1), and Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Annual Company-wide Retreat.
Work Mode
This is a remote position based in Mexico.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
