Lola Blankets is hiring an Associate Director, Marketing Strategy to join our Marketing team. Reporting to the Director of Marketing Strategy & Operations, you will shape strategy for the Tripadvisor and Viator brands. Your core responsibility is to synthesize insights from internal and external data to develop comprehensive strategy documents that drive marketing priorities.
What You'll Do
- Gather and synthesize external data from the travel category and marketing industry, plus internal customer data, to identify opportunities and shape strategic decision making.
- Formulate high-level strategy documents for major initiatives such as international marketing expansion, new customer acquisition acceleration, demand-led supply and product development, and the effective use of 1P and 3P data.
- Lead the coordination and execution of strategic initiatives that cut across marketing functions.
- Partner with channel owners to provide market research, intelligence, and strategy-building support to optimize individual channel roadmaps.
- Serve as a strategic advisor to the Marketing Leadership Team and stakeholders, providing data, analysis, and oversight.
What We're Looking For
- 10+ years of professional experience with a proven track record covering both Marketing and Strategy roles.
- Advanced data literacy and analytical skills are essential.
- Excellent written communication skills, with the ability to synthesize complex data into clear, actionable strategy documents.
- Hands-on experience putting ideas into action and seeing them through.
- Demonstrated ability to influence and lead cross-functional teams without direct authority.
- Demonstrated ability to autonomously figure out how to define an ambiguous problem and problem solve without heavy guidance.
- An extreme curiosity for the marketing landscape and the travel industry, keeping the team informed of emerging trends.
Team & Environment
You will report to the Director of Marketing Strategy & Operations within the Marketing team.
Benefits & Compensation
- Compensation range: $160,000 to $190,000.
- Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses.
- “Work your way” with flexibility to suit your lifestyle. Remote-friendly approach with option to join on-site.
- Flexible schedule. Work-life balance ingrained in culture.
- Donation matching for qualifying charitable donations annually.
- Tuition assistance for qualified programs.
- Lifestyle benefit to spend on travel, wellness, or whatever suits you.
- Travel perks and discounts.
- Employee assistance program.
- Health benefits with great coverage and competitive premiums.
- Generous referral scheme.
Work Mode
This is a remote position, open to candidates located on the US East Coast.
Lola Blankets is an equal opportunity employer.
