Amgen Inc. is hiring an Associate Director, HCP Marketing Lead for Otezla Rheumatology. In this role, you will collaborate with cross-functional partners to drive the brand strategy, execute the marketing plan for HCP engagement, and manage promotional communications and tactics.
What You'll Do
- Shape the brand through tactical execution, reflecting overall brand strategy.
- Lead the annual tactical planning process for HCP engagement.
- Align the development of promotional tactics across cross-functional teams.
- Oversee seamless execution of the speaker bureau and peer-to-peer strategy.
- Partner with sales leadership to ensure strategic and execution connectivity with the sales force.
- Manage and coach direct reports to support professional development.
- Systematically capture insights via HCP interactions to identify new patient growth opportunities.
- Engage in live and virtual interactions with priority HCPs.
- Effectively complete multiple, simultaneous projects and manage resources.
- Gain feedback on and track marketing program effectiveness for continuous optimization.
What We're Looking For
- Doctorate degree and 3 years of marketing experience
- OR Master’s degree and 7 years of marketing experience
- OR Bachelor’s degree and 9 years of marketing experience
- OR Associate’s degree and 12 years of marketing experience
- OR High school diploma / GED and 14 years of marketing experience
- Minimum of 3 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation of resources.
Nice to Have
- MBA or relevant graduate degree in marketing, healthcare management, or related subject area
- 4+ years experience developing pharmaceutical campaign strategies and tactics for specialty products
- Prior HCP promo experience
- Biotech/pharmaceutical experience
- Record of growing responsibility within marketing
- Experience with evolving strategy and promotional tactics in light of external market events and/or product life-cycle events
- Ability to drive influence across stakeholders to set direction and align work efforts
- Marketing competence with proficiency in marketing strategy, market research, segmentation, brand positioning, messaging, and tactical development
- Exhibits passion and empathy to build meaningful experiences for HCPs by understanding their needs
- Demonstrated ability to take data and insights and translate them into actionable strategies and tactics
- Experience working with agencies
- Ability to exercise strong judgment and live up to high ethical and compliance standards
- Ability to complete work in a highly matrix environment involving many collaborators
- Strong self-starter; project management and ability to lead others to meet multiple priorities simultaneously
- Strong communication effectiveness: the ability to effectively engage, connect, and influence others across the organization
Team & Environment
Reports to the Senior Director, Otezla Rheumatology Brand Lead.
Benefits & Compensation
- Salary range: $171,988.00 - $202,791.00 USD
- Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
Work Mode
This role follows a hybrid work model and is open to candidates across the U.S. (excluding Puerto Rico).
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
