About the Role
This role leads the strategic marketing efforts aimed at healthcare providers, focusing on building awareness, driving product adoption, and supporting long-term brand success through compliant, evidence-based campaigns.
Responsibilities
- Lead the development and execution of marketing strategies for healthcare provider audiences
- Collaborate with cross-functional teams to align promotional campaigns with medical and regulatory standards
- Design data-informed marketing plans to support product launch and lifecycle initiatives
- Manage brand positioning and messaging tailored to healthcare professionals
- Oversee the creation of promotional materials and ensure compliance with industry regulations
- Analyze market trends and competitor activity to guide strategic decisions
- Partner with analytics teams to measure campaign performance and optimize outreach
- Support lifecycle planning by identifying new opportunities for product differentiation
- Serve as a key liaison between marketing, medical affairs, and commercial operations
- Ensure all promotional content adheres to legal, regulatory, and compliance guidelines
- Lead agency partners in developing integrated marketing campaigns
- Develop strategic insights from healthcare provider feedback and prescribing patterns
- Coordinate timing of marketing initiatives with broader commercial timelines
- Contribute to long-range planning and budget forecasting for marketing activities
- Advocate for healthcare provider needs within internal strategy discussions
- Maintain up-to-date knowledge of therapeutic area developments and treatment guidelines
- Drive cross-departmental alignment on key marketing objectives
- Manage multiple projects simultaneously while maintaining attention to detail
- Present strategic recommendations to senior leadership
- Foster relationships with key external stakeholders in the healthcare community
Nice to Have
- Advanced degree in business, life sciences, or healthcare-related field
- Prior experience in neuroscience or rare disease marketing
- Direct experience marketing to neurologists or other specialty providers
- Background in patient advocacy or provider education initiatives
- Familiarity with health economics and outcomes research concepts
Compensation
Competitive salary and benefits package commensurate with experience
Work Arrangement
Hybrid work model with flexibility based on business needs and location
Team
Part of the Marketing team within a growing biopharmaceutical organization focused on neuroscience
Why This Role Matters
This position plays a critical role in shaping how healthcare providers understand and use innovative therapies, directly impacting patient access and treatment outcomes.
Our Commitment to Innovation
We are dedicated to advancing treatments in neuroscience, with a focus on addressing unmet medical needs through science-driven development and strategic commercialization.
May be available for qualified candidates based on business needs
