Multiplica is hiring an Analytics & Insights Specialist

We are looking for a Analytics & Insights Specialist with strong technical expertise and strategic vision to lead the generation of actionable insights that drive commercial and digital marketing decisions. This role will be responsible for transforming large volumes of data into clear, compelling stories, predictive models, and recommendations that deliver measurable business impact. The successful candidate will work cross-functionally with Marketing, Product, Commercial, and Technology teams in a dynamic, innovation-driven regional environment. Role Mission Turn data from our digital ecosystems into a competitive advantage by combining advanced analytics, machine learning, and a deep understanding of digital marketing — answering strategic business questions, uncovering growth opportunities, and effectively communicating findings to both technical and executive audiences. Key Responsibilities Analytics & Insight Generation • Design and execute advanced analyses on user digital behavior, campaign performance, and conversion funnels to identify patterns, opportunities, and risks. • Generate actionable insights that answer strategic business questions and translate into concrete recommendations for Marketing, Product, and Commercial teams. • Build data storytelling narratives that connect analytical findings to business decisions, tailoring the message to technical, managerial, and executive audiences. • Define KPIs, measurement frameworks, and attribution models that holistically evaluate the performance of the digital ecosystem. Data Architecture & Analytics Engineering • Build and maintain robust data pipelines in BigQuery from sources such as GA4, CRM, media platforms, and transactional databases. • Design efficient, optimized SQL queries on large-scale tables, including Google Analytics 4 export tables (events_*). • Collaborate with Data Engineering teams on data modeling, quality, governance, and availability across GCP and AWS environments. Visualization & Communication of Results • Design and maintain executive dashboards in Looker Studio (or other BI tools) that deliver clear, timely, and actionable information to stakeholders. • Present findings to C-level audiences, translating complex technical analyses into simple, actionable, business-oriented messages. • Document methodologies, assumptions, and analytical limitations to ensure transparency and reproducibility. Collaboration & Technical Leadership • Act as a technical reference within the Analytics & Insights team, supporting junior analysts on best practices in SQL, Python, and modeling. • Collaborate with regional teams across multiple markets, understanding local nuances and consolidating learnings at a regional level. • Promote a data-driven culture, advocating for the responsible use of data and experimentation as a driver of decision-making.